When it comes to running a business, there are a lot of different factors you have to keep in mind to ensure success. You have to think about the financial side of things, you have to think about customer satisfaction, you have to think about your employees, and so much more. Customer satisfaction is often the tough one, as every person enjoys and needs different things.
Renters, specifically, have minds and needs of their own, and as a property manager, it’s your job to cater to those needs. When it comes to the apartment complexes that you’re in charge of, renter satisfaction should be at the top of your mind. It’s the thing that leads to retention and more renters in the future. If you want to ensure that you’re giving the guests what they need, then take a look at some of the top apartment complex amenities renters look for. You won’t regret adding these in!
Probably one of the most important apartment complex amenities property managers should include is community space. It may not seem that important, but it goes a long way with renters. There are numerous ways you can improve with community space, from designating outdoor areas for dining or bonfires to putting in a community garden. The more community focused you make your apartment, the better for your residents and bringing in new renters.
Now more than ever, people want to go to the roof. They want the fresh air and the views and to be able to snap a picture to share on social media (which goes a long way for advertising your business). You don’t even really need to do that much—just clean up the roof, set out some games like cornhole, put out some chairs, and make sure that you adhere to safety guidelines. Obviously, the more work you put in, the better—you could even put out a poll to renters to see what they would enjoy. Remember—getting opinions is key to successful renovations.
This may mean changing up some regulations that you had for the complex, but allowing renters to have pets can do wonders for widening your renter scope. Think about it this way—you’re turning down a lot of potential renters if you don’t allow pets. For a lot of people, their furry friends are nonnegotiable family members. If you don’t allow them, then they’ll find somewhere else to go. Do yourself and your renters a favor by allowing pets and showing compassion by implementing some pet-friendly amenities. An outdoor dog park, poop bags right by the door when they go for walks—these little things go a long way.
It’s no longer enough just to put a couple of treadmills in a free room and call that the fitness center. People want to live in a place that helps them follow through with healthy habits. You can do this by putting an effort into the fitness amenities you offer. If you can put in a pool, put in a pool. If you can obtain several pieces of fitness equipment, do so. It may cost a bit now, but with these amenities, you can increase rent or have renters pay for the gym—the ROI will be well worth it.
Remember, running a business is often a game of who can understand the customer better. Do your part to understand your renters and then take on the action that shows them you understand.