If you have a business, then you need to have a website – there’s no choice in the matter in 2020. And if you already do have a website, then it needs to be a good one and if it does need some work then now is the perfect time to concentrate on it and make it the best website possible. The first thing that people do when they drive past your business or hear about it is to look you up online, and if they can’t find you, they’ll quickly find someone else who has a website. You need to be there when they are looking for you and you having a website is the best way to do that as it gives you…
Your website is the best place to show your potential customers what you can do as it acts as a portfolio or a showroom of your work. You can use your website to display testimonials from other customers, show a list of the clients you have worked with in the past and tell people about what products and services you offer. You can use it as a place to give any advice your customers might need all in the one place. It’s also an excellent idea to add a blog page to your website as this will improve SEO, it will give more information to your customers and will also show them that you really know what you’re doing and you’re the best in your field.
Your website makes you money and is far more cost-effective than an A5 flyer as you can showcase pictures, videos, links and information to your audience, and you don’t have a limit on space. A good website is a quality investment, and if you want people to stay on your website rather than go elsewhere, then you need to make sure that your website is quick to load and easy to navigate so that you never miss a sale. When it comes to server hosting, make sure you have chosen a good provider to give your visitors the best user experience possible.
Somewhere to Sell
While your customers want to find you and then find out about you, they might also just want to buy, so rather than waiting until the next day to go to your physical business, a website provides somewhere that you can sell your products or services. You can also use your website to promote your social media channels and vice versa, you can use it to tell people about your monthly newsletters and ask customers to sign up so that you can inform them about your latest deals, anything that is ‘Online Only’ – or give them discount codes to use.
Your customers can access your website and social media pages any time and any day – they don’t close like a shop does. Your website and social media pages can reach thousands of people a month, so don’t just leave it and think that you have done all that is required; you need to look after your website, keep it up to date, use keywords, have it designed right and continue developing it.