Yes, the world needs more tech innovations, solutions, services, and products, as technology continues to weave itself into every fiber of human existence, quickly becoming an inextricable part of our daily reality. While kick-starting your own tech company is a lucrative and highly rewarding long-term business move, success does not come easy.
Particularly, and painfully true in the modern overly saturated global market, success does not come without a strong marketing strategy in place. Differentiating yourself from the rest of the herd and creating an impact on the marketplace that will boost traffic and drive long-term growth requires careful planning and meticulous execution. With that in mind, here are the five killer ways that will help you market your tech startup like a pro and win big.
Gather Valuable Industry Insights
It all begins with killer market research and using the various online and perhaps even offline tools at your disposal to gather the relevant insights that will help you sculpt a winning marketing approach. Market research will allow you to pinpoint your target demographic, create realistic customer avatars, research your competition, and find your place in the industry.
Start by putting the pieces of the target demographic puzzle together by conducting online surveys and asking the hard questions on what the consumer market needs, wants, likes and dislikes. Based on the type of service you offer, you need to define an age group as well that will help you tailor messages, content, find your tone of voice and create a killer brand.
Quality Content Marketing
Once you have a pool of relevant information in front of you, you can start devising and implementing a strong content marketing strategy that will put your brand on the map, and help you establish a trusting, emotional relationship with your audience. In a world where technology is omnipresent and the competition is vast, content will be one of the key elements that will define a unique marketing strategy and separate you from the herd.
Just because what you’re selling is inherently important and in high demand doesn’t mean that you don’t need to create quality content in the form of blog posts, tutorials, videos, podcasts, and more, in order to make Google and everyone else like you. Otherwise, your website will fall into the abyss that is the second page of Google where it has little chance of gaining traction or recognition.
Optimizing Your Online Presentation
This brings us to the next crucial point – your website. While there are a myriad of factors you can only control to a certain extent, that will nevertheless define the success of your brand, your website is the one asset you own that you can optimize and organize for maximum performance and stellar results. With that in mind, you want to make sure your website runs smoothly and efficiently.
The first thing you need to do is to find a good cPanel hosting solution that will allow you to have maximum control over the website’s features and content. Next, invest in SEO to get on Google’s good side, and make sure every piece of content is optimized with relevant keywords. Keep the visuals clean and transparent, with easy navigation and brand identity boosting visitor experience and retention. In turn, your brand will gain recognition and increase traffic to your website – and more traffic means more conversions.
Organic Social Media Marketing
In a world of paid advertising and boosting posts on social media, not enough attention is given to organic audience accumulation and the rewards that come from obtaining loyal customers by becoming a valuable member of the online community. In reality, investing in organic social media marketing is a powerful way to let your message be heard, and attract an expansive audience.
This form of marketing can take many a form, and it will prove worthwhile to put effort into content creation and dissemination across all relevant platforms, joining community discussions, engaging the audience with quizzes and live events, and connecting with loyal micro-influencers. These tactics, when combined, will offer true value to the customer, and thus make it infinitely easier to sell your product.
Take Control with Email Marketing
Whatever you might think, no matter how forward-thinking you and your innovative team might be, email marketing is not dead. In fact, in a world of personalized and tailored content, email is becoming a powerful tool for brand dissemination and creating lifelong customers. And it’s highly versatile.
With email, you can promote your brand in a myriad of ways, some more subtle, like quality content and free tutorials, tips, and tricks; and others more direct, such as offering promotions, discounts, bundles, and special benefits to newcomers and loyal brand members. The possibilities of email are truly endless so don’t neglect this old, but powerful marketing tool.
Technology is the way of the future, and the industry is one of few that are bound to thrive in the expanding marketplace of tomorrow. That said, even the most sought-after products and services need a solid marketing strategy in order to reach the eyes and ears of prospective customers, and pave the road to long-term success in the field.
About the Author
Raul Harman is the editor-in-chief at Technivorz blog. He has a lot to say about innovation in all aspects of digital technology and online marketing. Connect with him on Twitter.
