Even the best businesses need a little help getting clients from time to time. After all, no matter how specialised you are, there’ll always be competitors out there that are just as eager to land clients as you are.
Having a good sense of the type of clients you’re looking for is essential, so if it’s been a while since you last did so, look at updating your ‘ideal client persona.’ It’ll be worth its weight in gold when trying to get new clients since you’ll know just who you’re talking to. We’ve put together some often-overlooked methods for snagging new clients below. Incorporate all of our suggestions into your strategy, and we’re confident that you’ll notice an increase in client inquiries soon.
Ask for Referrals
If you’ve already got a long list of happy clients, then why not consider asking them for referrals? Asking for referrals can seem a little daunting at first, but remember that most people will be happy to help if they’re in a position to do so. Plus, leveraging your existing network isn’t just an effective way to reach new potential clients, but it’s also extremely budget-friendly. Just be sure to be polite when asking and avoid being pushy; trust that your clients will help you if they can!
Explore Lead Generation Options
You will probably have already targeted clients who you believe will have been interested in your products/services. But what about all of those potential clients that you’ve been unable to contact? If you know that a company may benefit from what you have to offer, then it’s worthwhile getting in touch to check. You can use an email finder to get the relevant email address. From there, it’ll be all about putting together an effective sales pitch, firing out the email, and seeing what happens.
Showcase Your Expertise
There are times when it makes sense to go out there and find your ideal client. But it’s also worthwhile ensuring that your clients can find you, too — and that when they do, they like what they see. One way to do that is to showcase your expertise on your website, such as by hosting informative, expertly-written blogs or white papers. This will help you to reach people who otherwise wouldn’t have come across your brand. Plus, even if your website visitors don’t instantly become clients, you’ll still have established your authority and expertise, which will increase the chances that they become clients in the future.
Invest in Public Speaking
Anything that allows you to reach a new audience can have a positive impact on the number of client inquiries you receive. If you can reach a new audience and show that you’re exactly what your clients need, then all the better. Working to become an effective public speaker will provide a host of opportunities to showcase your expertise, allowing you to speak at trade events, be a guest on industry podcasts, or even host your own workshop/event, helping to attract future potential clients.
