Outsourcing, it’s not exactly new, but it’s still a game changer for small business owners, and if you’ve yet to take advantage of this cost-effective, schedule-pleasing helping hand, then it’s time you jumped on board.
But how prevalent is outsourcing for small business owners? While there are no accurate figures for 2025, broader studies allude to the fact that over 70% of small businesses outsource at least one function, and Clutch found that 37% specifically outsource IT to help them stay agile.
Food for thought? Let’s take a look at other, more overlooked areas of your business that might benefit from a little bit more expertise and the helping hand of outsourcing partners.
Leading Intake and Qualification
Are you drowning in leads? Struggling to answer or return calls, quantify leads, or direct them appropriately, or understand if they’re genuine? You’re not alone, and while a lot of these tasks are essential to help you grow and thrive, they don’t necessarily need to be done by you exclusively.
Outsourcing your lead intake makes sense as it means someone else takes over this aspect and goes through the cold calls or unqualified inquiries, and you get to deal with the right prospects to allow yourself to work your magic with more than a faint glimmer of hope you will get results.
Client Onboarding
How do you onboard your clients now, and what impact do you think a good onboarding process has on your client relationships and company image? The more professional your onboarding, the more fruitful your relationship can be, and it can set the tone for your entire partnership. The more you have in control, the more your clients will trust you. So, outsource your onboarding process to a suitable outsourcing company or freelancer with experience in streamlining onboarding and see the difference.
Social Media Marketing
Running your social media account itself can be a full-time job, and the image you portray on social media can make or break your company’s reputation and brand image. If you are not skilled at keeping up with social media trends or you don’t know your hashtags from your FYP, it’s time to take advice from someone who does.
Outsourcing social media means you still get a say in the direction your social media takes and the content created and posted, but your social media marketing company takes over tasks like creating, scheduling, and posting, drafting posts, tracking performance, and managing mentions or collaboration requests and inquiries.
Vendor Management and Renewals
Do you know what software you’re using? When is it due for renewal? When do your payments come out? Are you on top of your vendor contracts or supplier orders? These are areas you need to be on top of, as neglecting them could lead to unexpected costs, service interruptions, or even legal issues. Without proper management, your entire business might start crumbling around you, especially if you’re not keeping track of supplier orders or service contracts.
Hiring a full or part VA or admin company can take the hassle out of tracking all of these points, making it easier to follow and understand, and ensuring that there are no nasty or pesky surprises due to lapses in judgment.
