Marketing Success Sales & Marketing

4 Powerful Ways to Use Video to Build Your Brand

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As the speed, power, and bandwidth of the Internet available to the everyman grows, so does too the prevalence and use of video. Increasingly, the workplace and market are becoming more and more virtual, and if a picture is worth a thousand words, then surely a video is worth a novel’s worth of words. Therefore, not taking advantage of the power of video is a sure fire way to shoot your company in the foot for no reason. In today’s article, we are going to outline several ways that you can use video to build your brand in a fresh, powerful and ultimately successful way.

Behind the Scenes

A company is made of passionate people all working towards a singular goal, and providing your customers an insight into the daily passion that you put towards their needs is an amazing way to connect. By being able to see the faces behind the scenes and the passion that drives success, customers can connect with your brand on a more intimate level. This is especially true if you can show that your company has a fun-loving culture, that is open to ideas and improvements at all times.

Finally, another great advantage of behind the scenes video is that it’s relatively easy to shoot and spread. Just remember to make sure of what you can and can’t show outside your company. You certainly wouldn’t want any trade secrets getting out!

Influencer Interviews

If you’re looking to build brand credibility, then there’s no better way than connecting with a related influencer online. For instance, if you’re a rising tech company trying to push your new smartphone smart food solution, then reaching out to a tech youtube channel like LinusTechTips will certainly help you go far. In a sense, you are building credibility in your brand by using the credibility of a brand that’s already well established.

Of course, it should be noted that reaching out to multiple influencers is the best way to market your product. After all, the more you can push your product out there through credible brands, the more eyes and potential customers will see it. Work hard to build trust with these influencers, and you will surely be rewarded.


If you’re well-suited in presenting to large audiences, then a webinar is an excellent way to build your brand. Hosting webinars that are associated with the field your company works in is an excellent way of establishing and showing off knowledge in that field. For instance, if you’re a music production company, hosting a short series of webinars on basic music editing software use should be right up your alley. People love free things and while the internet is awash with tutorials for a wide range of subjects, getting yours to stand out as useful and knowledgeable will go a long way to building brand familiarity in your customer base.

The greatest difficulty in hosting a webinar is the content. It’s not easy to prepare a script and topic that can fill the length of an entire webinar. But look around your company and see if you have any employees that are savvy and up to the challenge!

Product Presentations

If there’s any indication of the rising prevalence of video in brand marketing, carefully consider how there are product teaser and reveal trailers for a wide range of products besides movies and TV shows. A video is an extremely powerful tool in a reveal since you are in control of highlighting the best features of a product for customers to see. Since this will the presentation of your product in the best possible light, consider investing in corporate video production services to make your product and brand shine. Keep it short, get straight to the point, and remember your audience.

Ultimately, we’d like to remind you again that refusing to engage in the use of video marketing in today’s modern world is like shooting yourself in the foot needlessly. Video provides an amazing opportunity to build your brand and you should not neglect it. If done the right way, a video will connect your brand to customers in ways more powerful than you can imagine and the benefits of successful video work should be very quickly apparent in your bottom line.

About the Author

Leila Dorari is an entrepreneur, freelance writer and business-improvement enthusiast from Sydney. Currently, she is consulting companies on various effects different marketing solutions can have on their business. In her spare time you can usually find her hiking with her furry four-legged friend.

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