The advent of Web to Print solutions has changed the printing business forever. Printing businesses across the globe are going from offline mode to online and setting up their Web to Print storefront. But that is not enough. As a print business owner, you also have to get more customers and sustain them for longer. And how to do it? It is fairly simple – by keeping them engaged and delivering top-notch printing services. Now the question that might come up to your mind is how to engage more customers to your print estore? Given that there is already so much competition. In this article, we have tried to answer the same question.
Here, we have mentioned the top 5 actionable tips to engage more customers on your Print eStore.
Customer Service Driven via Chatbots
Top-notch customer service is something that all businesses aim to achieve. Many of them even claim to achieve it. But what exactly constitutes excellent customer service? It is important to find an answer to this question. With eCommerce personalized print, consumers already have a lot of options to choose from. In this scenario, if you do not offer them top-notch customer service, you might lose them.
Chatbots can prove to be handy in serving excellent customer service. With this, you can connect with the customers while they are shopping rather than connecting with them after they are done shopping. It helps in reducing the number of future customer service requests.
Also, with this, you offer customer service round the clock. It can fill the gaps in your customer support when your support reps are not present. Chatbots also offer quicker responses hence increasing the query response time. Such prompt responses enhance the customer experience, making them stay with your print store longer.
Behavioral Targeting
The term behavioral targeting does sound creepy. But trust me, with this, you can create a great atmosphere for your customers. In simple words, this term means to personalize your Web to Print storefront for different customers.
This is no rocket science. It involves very simple steps such as:
- Welcoming your new customers to your site
- Offering discounts to your customers whenever you spend a certain amount
- Showing an email subscription pop-up
- Running limited time offers along with a countdown bar
These are some small steps you can take to boost revenue. These little things affect your customers’ subconscious, enhancing their shopping experience.
Loyalty Programs
Loyalty programs are a sure-shot way to engage more customers to your print eStore. You can craft engaging and innovative loyalty programs that help you to grow your customer base exponentially. Loyalty programs will work if it is offering some sort of value to your customers.
For example, you can offer X amount of money to any customer who brings three new customers to your business. The amount of money will act as an incentive for them to bring their friends and family to your business. And in return, your customer base will increase. So, it is a win-win for both. Similarly, you can offer them redeemable points on every purchase they make. This will encourage your customers to make more and bigger purchases.
You can also give them special discounts on their birthdays and anniversaries. This will make them feel valued, making them return to your store.
Frequently Asked Questions
Customers often get stuck, and they need answers to their questions. In such situations, you must ensure that your customers can resolve their queries without facing any hurdles. Adding an FAQ section can help you do this. You can prepare a series of most commonly asked questions by the customers and then prepare easy-to-understand and detailed answers that can resolve their queries quickly and easily.
You can add questions like:
- Where is my product?
- How to cancel my order?
- When will I receive my product?
- How to get a refund?
You can kill two birds with one stone with FAQs. First, you enable customers to resolve their queries in no time. Second, you reduce the number of common customer queries as they are already taken care of by the FAQs. Another advantage of FAQ is that you can optimize the FAQ page to get more traffic to your print eStore.
Customer Reviews
Customer reviews are a great way to build social proof. It is also a winning strategy to establish your credibility as a reputed Web to Print storefront. More reviews under your belt mean more credibility, hence more sales. Good reviews are a sign of customer loyalty. A business with a good amount of positive reviews tends to grow faster than its competitors.
Customer reviews benefit you in several ways that increase customer engagement. Let us have a look at these ways one by one.
Influences Customer’s Buying Decision
Positive reviews greatly influence any customer’s buying decision. These reviews encourage customers to end the purchase, which they otherwise would have contemplated in a confused state of mind for a long time.
Feedback Makes Your Business Better
Feedback is a great way to gauge how your business is doing. It offers you great insights into your print store, its processes, and many other aspects of the business. It allows you to identify the weak areas and improve on them accordingly.
Boost Confidence in New Customers
Good reviews and ratings boost confidence in new customers. It curtails a majority of doubts that a customer might have, driving the sales for your business.
Build Strong Customer Relationships
Reviews enable you to develop strong relationships with customers. It also offers you a variety of opinions from your customers. Thus, building strong customer relationships ensures they continue purchasing from your print store.
Conclusion
With several Print eStores across the globe using web to Print solutions, keeping your customers engaged becomes a top priority. If you do not, you may lose your customers to your rivals. By employing top customer engagement strategies, you can retain your existing customers. So, what are you waiting for? Implement these strategies as soon as possible and see your customer engagement skyrocket in no time.
