Launching a new business and brand is no easy feat.
It takes dedication, time, and financial investment – and, depending on the business, that initial investment can be significant.
After paying R&D costs, product development, packaging, staff costs, and more, start-ups often look for ways to market and scale on a relatively tight budget. If this scenario sounds familiar to you, do not panic.
Below are five effective marketing tips to help launch your new business:
1. Earned Media
When launching a new brand, it is helpful to advertise with a credible third party to help establish your company as a reputable one.
Press articles and other earned media gain trust, and businesses can leverage their existing audiences. Influencers fall into a similar category, but they are often more of a niche market.
For example, beauty brands can benefit from beauty bloggers and gain a potentially exponential reach if the product is impressive enough.
2. Website
Gone are the days of paying thousands of dollars for someone to code in a slow-loading site with a blocked design and barely legible fonts.
Modern websites are all about efficient browsing, and celebrate clean design styles and end-user navigation. There are millions of design choices and themes, and plenty of them are easy enough to create yourself – without years of coding experience.
Websites are an essential component for any new business to impress customers.
They serve as the first place for your target audience to interact with your brand, learn more about your products and services, and spend their money!
3. SEO
Almost all modern consumers search for information online, and organic search traffic often accounts for majority of total traffic volume.
That alone is reason enough to beef up the Search Engine Optimization (SEO) of your website. Through strategic planning with a business like Hyperlinks Media, a Houston SEO company, you can have your new website’s SEO set up correctly from the start.
That will send leads your way with a high intent to purchase, and it means that when a potential customer searches for something like your product, your website will come up – positioning your brand as credible and trustworthy.
4. Social Media
Social media is an essential component for every new brand.
It is an inexpensive way to get your brand message out into the world and offers you control over the narrative around your brand, business, and product.
All social media channels are free to activate, but only start accounts you know can be managed. If a brand has an account but only a few posts, it can make consumers feel less trusting towards it.
Many consumers turn to social media to see if a brand can be trusted or to check for reviews so be sure to maintain an active presence on your pages to help increase conversion rates.
5. Content Marketing
The value of content marketing should never be underestimated.
Create content that is relevant to your industry and will capture your audience – which, to be fair, is sometimes easier said than done.
Valuable content can include how-to guides, lists, and anything that will help demonstrate how your product or service can make the lives of your target market better or easier.
Content marketing can help increase your new company’s brand awareness and build trust with your desired audience. Use written articles and videos to showcase your expertise and attract customers.
Moving Forward
The above five tips are cost-effective and proven to improve conversions and increase sales and profits.
Even with a modest budget, there are options available to create a solid marketing strategy from the moment your new business opens.
