Being an esthetician is extremely rewarding. You get to help other people look and feel their best and teach them how to embrace their natural beauty.
But being an esthetician is also tough! Many estheticians work on their own terms, running businesses out of their homes or operating their own storefronts. And running a business, especially if you’re a one-person team, isn’t easy.
Want to know what it takes to run a lucrative esthetician business? Here are five tips on how to become a successful esthetician in the highly competitive beauty industry.
Learn To Love Retail
If you want to be successful, you need to sell, sell, sell! Learn to love retail and service sales because you’ll be doing a lot of it.
It’s much easier to sell products and services when you understand them and believe in them yourself. Only sell products and services that you would recommend wholeheartedly.
While it’s important to play your products and services up a bit if you want to make sales, don’t exaggerate their benefits. Your goal as an esthetician is to make enough money to keep your business running, but it’s also to provide your clients with top-notch care. You don’t want to recommend products or services that won’t help them reach their goals.
Further Your Education
The beauty industry is ever-changing. If you want to stay competitive, you need to keep up with the latest trends and information. If you have the time and money to do so, consider furthering your education so that you can expand your skill set and provide your clients with more services and better care.
Invest in Top-Quality Products
You wouldn’t want to use products on your customers that you would never use on yourself. It might cost more to stock your business with professional, high-quality products, but you’ll quickly make that money back. Remember: satisfied clients will come back again and again and might even recommend your business to their friends and family.
Embrace Your Inner Zen
The next tip on how to become a successful esthetician is to embrace your inner Zen. Your clients came to you because they want to treat themselves and have a nice, relaxing day. You don’t want to stress them out accidentally by being too overwhelming or forceful!
Instead of blasting high-energy dance music in your salon, opt for calming, meditative music. Speak to clients in a calm, soothing tone, and avoid pressuring them to make decisions on the spot.
Open Your Ears
To provide your clients with the best care, listen carefully to everything they tell you, including their concerns and goals. Open your ears and wait for them to finish speaking before offering your advice and recommendations. If you interrupt your clients too frequently, you can end up missing important details.