Whether you´ve just started your first company, or you´ve been going for a while, the tech you’re using is the main thing that’s running, marketing and sustaining your business. This is just a fact for most companies nowadays. You will need to source everything online from suppliers to clients. Whatever the size or type of your business you’ll need to rely on your devices, and online marketing. Here are a few basic tips for you to get technology to work for you.
1. The Cloud
Storing information on the cloud basically means saving data online, where it can permanently be accessed. This is cheaper than a physical server and you don’t have the same restrictions with file or document sharing. There is no size limit for example and this is how most of your clients will work. You can easily keep track of your spending and you’ll only be charged for the space you use and you don’t need an IT department to run it. For a better service switch to a dedicated server.
2. Connection
Research the best broadband deals in your area and make sure you’re not over-paying. You need something cloud-based and with decent connectivity.
3. Social Media
You need to spend a lot of time and energy making sure you are using social media to your advantage. There are one billion active Instagram users per month and 70% of customers will check a business’s page before buying. You need to make sure you utilize a couple of accounts and focus on them, for example Instagram and LinkedIn. These will create the most networking connections for you. Try advertising on Facebook using Facebook Pixel.
4. Optimize your website
Firstly your website needs to be cell phone friendly. You want to have as few buttons as possible, it shouldn’t take more than a few seconds for a customer to find what they’re looking for. For an online tutorial on how to set up a successful website click here.
5. Online services
Your company will need a variety of services from IT consultancy, to accountancy. You can work with many companies online. You will need to work with suppliers as you expand and there is more demand for your business. It’s a good idea to go with a company who can help with online purchases. For information on product sourcing look at how to buy from 1688.com.
6. Bring your staff up-to-date
If your employees are not as tech savvy as you, or even just to inform them of any system update, why not hold regular workshops to explain how to use the new technology. This will make sure the new software and your employees working together are the most efficient they can be.
7. Regular updates
Pay attention to any notifications about hardware or software updates. Unfortunately if you use an out-of-date operating system your devices won’t be compatible with the latest technology that you need to use to stay ahead. It’s worth the money to go with state-of-the-art.
