All businesses need to engage in continuous promotional campaigns to raise brand awareness and cement their place in the market. Whether you’re a sole proprietor, a growing business, or a large-scale enterprise, brand awareness critical to your commercial success.
However, not all promotional strategies are equal. Some offer high rewards, while others generate less impressive results. To ensure you’re maximizing your success and getting the best return on your investment, take a look at the best ways to promote your business in 2021.
1. PPC Campaigns
PPC advertising remains a great way to promote your business, particularly if you want to make the most of a restricted marketing budget. Savvy keyword selection ensures you can reduce campaign costs, while targeted advertising allows you to hone your audience selection to maximize results. From advertising to users in a specific geographical location to selecting a demographic based on age or gender, there are a variety of ways to use PPC advertising campaigns to promote your business to your target audience.
2. Search Engine Optimization
The majority of online experiences begin with a search engine, which means your webpages need to be ranking highly for related keywords and terms. To achieve this, you’ll need to execute advanced SEO campaigns. Working with a specialist SEO company can be the best way to succeed and it can be the most cost-effective solution too. Running a successful SEO campaign requires experience, expertise, and a significant amount of time. By outsourcing your requirements, you can free up your own time and access the specialist skills needed to boost your rankings.
3. Generate Customer Reviews
Most users will take a look at company reviews and ratings before they decide whether or not to engage with you. Without them, you’re going to struggle to establish your brand as a market leader. Although customers can leave reviews at any time, incentivizing them to do so can increase the number of positive reviews your business gets. Sending an email reminder following a purchase or giving customers a discount when they leave a review is an efficient way to increase your online visibility and get the positive PR you need to increase brand awareness.
4. Social Media
Almost half of the global population uses social media, which highlights just how important it is when it comes to business promotion. By advertising to the right users, on the right platforms, you can ensure that your target audience is familiar with your brand and your values. It’s beneficial to promote your company across numerous social media platforms, although you may want to focus your resources on the social media sites your target audience use most often. By automating your posts and using a dedicated social media management system, you can reduce the time and cost involved with running a successful social media campaign.
5. Shoppable Posts
Shoppable posts are a new facet of social media marketing that’s well worth considering. A shoppable post allows users to make a purchase from within a social media site, without needing to be redirected to your company website. They cut down the transaction process and reduce the sales funnel, which means it’s easier to convert users into customers. They may be a relatively new phenomenon but they’re sure to gain traction in 2021. To get ahead of the game, create your own shoppable post strategy now and incorporate it into your digital marketing campaigns.
6. Video Marketing
Video content is fast becoming the most popular type of content amongst users across all demographics. From instructional, How-To videos to funny, entertaining clips, there are endless ways you can use video marketing to promote your brand. What’s more – your professionally produced videos can be used across numerous platforms to maximize results. As well as uploading them to video platforms, such as YouTube, use them on your own website and on social media platforms to increase their reach.
7. Influencer Collaboration
Influencers are a new generation of marketers who are rewriting the rules when it comes to audience engagement. When an influencer promotes your products or services, it can reach millions of people in seconds. What’s more – influencers have a significant amount of sway, which means they’re capable of boosting conversion rates by a significant amount. There are numerous ways to use influencer marketing, so explore all the options to find out which ones are right for your business. From product placements and affiliate links to active promotion and long-term collaborations, the right type of influencer marketing can transform your business performance in an instant.
8. Promotional Gifts
Today’s businesses may invest more heavily in digital marketing, but offline options haven’t become redundant. Giving away free promotional gifts is still a sure-fire way to promote your brand and generate goodwill. Pens, t-shirts, bags, USB sticks, phone cases, and car stickers are all low-cost options that are popular with consumers. As well as rewarding customers for their loyalty, you can gain brand awareness in the wider population when recipients use your promotional items in public.
9. Email Marketing
Despite the prevalence of spam filters and the need to gain opt-ins from users prior to sending emails, this type of marketing is still one of the best ways to promote your business. It’s low-cost and can be tied into a variety of other digital marketing activities, so you can boost your ROI simply by promoting other activities via email marketing. With personalization, you can increase the efficacy of your campaigns, while automation gives you the opportunity to reduce the time and resources it takes to execute a successful email marketing strategy.
Raise Brand Awareness in 2021
Brand awareness is a precursor to engagement, which is why it’s such an important part of the customer journey. By using a mix of tried and tested and innovative, new marketing methods, you can gain maximum exposure for your business. Furthermore, targeted campaigns allow you to promote your brand within segmented audiences, which means you can optimize your conversion rate and increase your profitability too.