Marketing your goods and services is always a challenge, but when you are trying to do so in a very competitive industry, it can be even more difficult.
Sectors that are experiencing a lot of competition tend to pump more time and money into marketing than those that have a captive audience but you don’t necessarily need to spend a whole lot more money to make your marketing campaigns effective, Try doing the following instead.
Work with a Niche Marketing Agency
If you are going to be working with a marketing agency anyway, then working with a niche agency, like this cannabis marketing agency, makes more sense because they will know everything there is to know about your industry, your customer base, and what works to keep your brand ahead of the curve and ahead of the competition.
Get to Know the Competition
If you have a lot of competition, get to know as much about them as you can, even if it means making a purchase with them to see how they handle packaging, delivery, and so on. Once you know their strengths and weaknesses, you can improve your business so that it offers more than they do, and you can then use this to make a point in your arketing materials.
Engage with Your Customers
A really good way to market your business on a shoestring is to simply get on social media and start engaging with your customers. Ask them questions about how you can improve your company, run competitions where they can win one of your products if they recommend a friend to like your page, and simply put in as much time and effort as you can talking about your company, getting to know the customer and showing your brand in the best possible light.
So many businesses do the bare minimum on social media or spend the whole time posting going for the hard sell, so if you can take a slightly different approach, you will definitely stand out.
Make Your Business More Human
Making your business more human means that more of your customers will be able to relate to you and what you do, which will put them in a more positive disposition towards you when it comes to choosing who to buy from.
How do you make your business more human? Start by writing a mission statement that outlines who your business is, why you started it, what you intend to do, and what your ethics are. Try to align as much as you can with your target audience – without lying about anything you are or do, of course – and let the customers see you and your employees more on social media going about your business, talking to customers, and so on.
Affordable marketing is always available to you if you are willing to work hard and think outside of the box, so no matter how competitive your industry is, you can always succeed if you are serious about doing so.