It’s not unusual for blog traffic to dip from time to time, but if you’re starting to worry about how many people are visiting your blog, then it’s time to take some action. There could be a number of reasons why your blog is seeing a decline in traffic, but the good news is that there are several things you can do to pick it back up.
So, if you’re dealing with slow blog traffic, here are some things you can do to pick it back up.
Check for Problems with Your Site
A sudden declining traffic rate could be caused by the site itself. If you have issues with loading speed or it needs a security update, then this could be a turn-off for visitors. You should investigate your website for any issues and address problems like slow page speed or broken links. You can then monitor your results to see if they improve before deciding if any further action is needed.
Improve Your Content
Could your content be to blame for a decline in visitors? Fighting for people’s attention online is difficult, which is why it’s important to keep your content fresh and exciting. Some of the ways you can improve your content include adding video and graphics to your posts, collaborations with other bloggers or brands and more. Spend some time writing a list of fresh, new ideas and work your way through them to create some content that will appeal to your existing readers, and new ones too.
Give Your Brand a Refresh
A brand refresh can be another way to generate some interest and excitement in your blog. Creating an individual and memorable brand identity can help you develop recognition amongst readers, and it helps tie together your blog and your social media accounts too. Whether your blog is a personal one or it’s a part of your busisness, you shouldn’t underestimate the value of a recognizable brand.
Maximize Pinterest for Views
If you need to attract more readers to your blog, there’s one tool you could be missing out on to promote your posts – Pinterest. More than just pretty pictures of fashion and home inspiration, with the right images and Pinterest board descriptions, you can drive users to your blog. You can even pay to promote your posts to help them reach an even larger target audience! Having the right social media strategy is important for your blog, helping to make sure your posts are promoted as much as possible.
It can be disheartening when you pour time and effort into creating blog content, but the views aren’t there. The important thing is not to give up and to adopt a trial and error approach to see what’s working and where you might need to stop using some ideas or content types altogether.
Keep an eye on current trends and build a strong promotion strategy to help you get your blog back on track.