So, you’re a small business owner and think that you don’t need an app, right?
Wrong…
Millions of mobile users are obsessed with apps. With today’s “on-the-go” lifestyle, almost everyone is tinkering on their phones night and day. Not only do they play games, take photos and connect with friends, but they also use mobile apps when they are searching for a restaurant, a bookstore, or any other type of local business.
Now you may be asking yourself, why is this of relevance to you? And the answer is simple: creating an app for your business is impressive to both your existing customers, as well as new ones. Take note that whatever you do online, you can also feature in your app. This promotes mobility and makes it easier for customers to locate your business, see your products or services, contact you – and even buy from you.
The goal in creating an app is to be visible to your customers, which is why you MUST ensure that your app is useful and easy-to-use. Here are some pointers to notate:
What’s Your Look and Message?
It is important to determine what your app is actually going to contain. Will it be purely about your products or services? Will it include games? What will your design and color scheme be? Will you integrate your blog or Twitter account with it? Make sure that you iron out all these things BEFORE the creation stage.
Know Your Audience.
Your current and prospective clients will be the ones interacting with your app. You should know their language and what kind of content is relevant to them. If you consistently provide them good service and content, you will create a relationship that will bring about loyalty.
Avoid Clutter.
Do not force every last detail of your company in your app. Remember it is for people on the go – they do not have the time to read lengthy copy. Just include the important points and the relevant details. Keep it simple and informative. Lead them to your company’s website for more information.
Lay It All Out Carefully.
People will use their fingers to operate your app. Take this into consideration with regard to the size and placement of your buttons. Make it easy for the users to navigate throughout your app. Also make sure that your font size is readable so that the user does not have to zoom every time he or she views a different section.
These are just some of the important points you should know about creating an app. Nonetheless, once it’s done, it will be an important tool in your marketing campaign. Partnered with a hardworking social media marketing plan, you will be able to reach your target audience – anywhere, anytime!
