There’s never been a better time to run a healthcare clinic. While thanks to AI and automation, there are many industries that are going to struggle in the coming decades, healthcare is set to bloom. Indeed, of the top ten jobs forecasted for growth, eight are different ways of saying “nurse.” And this is because we’re heading towards an era that humans have probably never been in before: there are currently more people over the age of 65 than there are under the age of 5. And those older people will need care. So all this means that there’s plenty of opportunities for healthcare clinics to generate even more revenue in the coming years.
If you currently run a healthcare facility, then now’s the time to make those improvements that will help you to take on and serve your patients even better in the coming years. Below, we take a look at a few ways you can make your clinic even better.
A healthcare facility is only there to serve the people. So it’s worthwhile finding a way to serve better the people who call your area home. This is where a little “market research,” to use a general business term, can come in. If you understand who the people in your area are, then you can refine your offerings to provide even better care to your public. Of course, you won’t want to stay within those parameters exclusively — you can’t just factor in the conditions that may affect them — but it might be best to focus your energies on those conditions.
As we just said, your healthcare facility exists to serve the people. But depending on your current opening hours, you might find that there are regular people who are not able to visit your premises. As such, it’s worthwhile considering opening your doors for more extended hours. For example, you might consider staying open late one night during the week, or on a Saturday morning. This will allow you to become more of a community hub, and also the chance to bring in more revenue.
All organizations can do with a little bit of a boost when it comes to their efficiency. While things may seem to be running smoothly, it’s usually only after we’ve been told of how we’re wasting time. So it’s worthwhile taking a look at your current operations to see if there are any spaces that might be tightened up a little. If you don’t know what you’re looking for, then you can consider bringing in an outside expert. They’ll be able to tell you how you can reduce waiting times, communicate better internally and externally, and so on.
The Right Technology
Technology has touched virtually all aspects of modern life, and this should extend to your healthcare facility. Without the right technology on your side, you’ll find that you’re unable to serve your patients as other, more modern facilities can. Your technology will include various aspects. It’ll involve having the right computers and medical software so your support staff can do their jobs properly. It should also include the medical side, too, such as by having a medical refrigerator to keep your vaccines and medicines in line with your cold chain requirements. Giving your facility a tech upgrade will be an important step towards keeping your clinic modern and forward-thinking.
Investing in Staff
A healthcare facility isn’t going to be profitable all on its own. It’s the staff that you have working for you that’ll have the biggest impact. There’s a big difference between a clinic that cut costs on staff, and one that knows the value in investing in your team, providing ongoing training, making sure they’re fulfilled in their job, and so on. Because medical staff can come and go, it’s a good idea to have an ongoing recruitment policy so that you’re not left short-staffed in the future.
We’ve come a long way in the medical world. If you take a look into the not too distant past, you’ll find that bedside manner was nonexistent. Doctors and nurses would treat patients, but they wouldn’t do it with a smile on their face. They didn’t care if the patient felt pain. Today, that’s changing, with the healthcare industry putting a greater shift on all-around care. How you do this will depend on the type of facility that you have, but it’s worthwhile investigating how you can make your patients feel all-around well when they use your clinic. This could mean offering services at home, for example.
You have jobs to do, but the truth is that a medical facility has a lot of administration tasks to handle too. While there will be some tasks that have to be handled onsite by your team, it’s worthwhile looking at those tasks that can be outsourced to other companies. If you have marketing needs, then this would be an example of one task that could be given to another company. Your IT, too, should also be handled by others — this will take the pressure off your team, and also ensure that your IT stays online, a crucial thing for a medical clinic.
Everything has an online presence these days. Your healthcare clinic should have, at least, a website and Google Places page. You’ll have reviews on the later. While you’ll hope that they’ll all be good, they will be some bad ones thrown in there. Good or bad, however, it’s important that you’re managing those reviews by actively replying to all of them. Plus, you should remember to take on board the words of the reviews, especially the bad ones. Aside from online review sites, you should also encourage feedback from all patients in the form of an aftercare survey. They will tell you what you did well and what you didn’t, which will help to refine your processes. You can’t always know what path you should take, but your patients can help you.