Creating content for your business can be a surprisingly big challenge. Not only dop you have to make sure that the things you create reflect your business properly, but you also have to consider the quality and effort that goes into this sort of work. Being creative is key to the success of your online content, with potential customers responding best to ideas that they haven’t seen before. To help you out with this, this post will be exploring three different types of content, giving you tips and ideas that will help you to make it more unique to your business.
Photography will always be a big part of your content creation efforts, with companies across the globe using this form of content creation to show off their work and get customers interested. Of course, though, it’s all too easy to find yourself posting exactly the same sort of photos that other companies are posting, and this won’t look very exciting. You need to find ways to show people content that will make them want to get in touch or find out more about your work.
The type of equipment you use can help a lot with this. Phone cameras have come a long way over the last few years, but they still don’t offer the flexibility and quality found with a good mirrorless camera or DSLR. These cameras let you use different lenses, opening the doors to options like tilt-shift and low-light photography that simply isn’t possible with a smartphone. This can cost quite a lot to get your business started with but will be well worth it once you’re able to take photos that will leave other companies in the dust.
Alongside getting a good camera, it can also be a good idea to brush up on your photography skills. Modern editing software can solve many of the lighting issues that come with amateur photography, but composition can only be perfected when a shot is made. Spending some time reading about how photographers frame their shots is a great place to start. This sort of work will enable you to go from taking boring and standard shots to creating an Instagram account like no other.
Next up, it’s time to think about video content. Creating high-quality videos is harder than taking good photos, as you have a lot more to think about and it can be very easy to create an inconsistent look. There are several different types of video making that can all be great for small businesses, and they’re all getting easier to get into with minimal investment.
- Animation – Animation is one of the harder forms of video making out there, with professionals in this field spending years to learn their craft. Thankfully, though, there are loads of online platforms available that make it easy to create animations based on premade assets that you can simply meld to your design. Animations are cost-effective, as you don’t have to pay for a camera or other expensive equipment; you just need a computer.
- Live-Action – Live-action footage can also be a great route to go down for your business. A good camera will help with this, but devices like the iPhone 11 Pro Max can produce an excellent video that will usually be enough for your needs. An iPhone filmmaking kit can be borrowed from companies online, giving you everything you need to produce a quality video that will reflect your business well. You just need to write the script and plan it all.
- Stock/B-Roll – Many businesses don’t want to spend hours creating footage and working on their own videos. Instead, using stock footage to create your videos can be a much better option. There are loads of sites around the web that let you access footage like this for free, but it can often be a good idea to pay for options like this to make sure that the clips won’t be seen in other people’s videos around the web.
Creating videos can be hard, but the quality won’t matter as much if you’re able to bring a unique idea to the table. Filming yourself talking about how your business can help your clients is all well and good, but it will be far more interesting if you use visual elements to aid what you’re saying. For example, if you were talking about how you “save businesses from sifting through the mud to find the right services”, you could film yourself walking through some mud to illustrate how far you will go for your clients. This is just an idea; it will be far better if you think of your own.
Finally, as the last content type of consider, it’s time to think about writing copy for your website. Small businesses almost always struggle with work like this, finding it difficult to find the right words to describe their business. Of course, though, on the other side of this, you also have to think about creating SEO-friendly copy. The latter of these jobs is the easiest, with countless resources around the web being dedicated to helping small businesses to manage their SEO properly.
You need to use title tags properly, with one H1 tag on each page, and H2, H3, H4, H5, and H6 tags following in a hierarchical fashion. Alongside this, you also need to make sure that your content is readable and avoids overly long sentences. Tools like Hemingway make this process far easier, giving you the chance to check your content before you ever post it. Keywords are also important as you go through this process. If you’re using a CMS tool like WordPress, plugins like Yoast can help you to make sure that your content is perfect for SEO.
Improving your writing is harder than making sure that it is good for Google, and you often have to strike a balance with this. Tools like Grammarly can help to make sure that your content is grammatically correct and free from errors, but it won’t be able to do anything about boring sentence structure. Some sentences should be short. Others, though, should be long, including commas and other punctuation to help the reader along as they go through it, and elaborating on the information you’re working to convey. Reading other people’s writing is one of the best ways to improve your own.
With all of this in mind, you should be feeling ready to take on the challenge of creating unique and interesting content for your business. Many people struggle with work like this, finding it hard to know what to do when they are trying to create content that will stand out on.