There are many business owners that are not aware of the concept of copywriting and how it can help their business grow. What is exactly the role of copywriting in the success of a brand?
First off, what is exactly copywriting? It is the process of stringing words, sentences and paragraphs with the goal of convincing the target market of a product or service. It is written with the aim that the potential buyers see the product or service as the solution for any relevant problem or need they would have and that their initial perception of the said brand will still hold at the during or at the end of the consumer’s experience.
Principles of Copywriting
In understanding and writing effective copy, there are four important things that one should take note of in order to achieve the desired result. The abbreviation “AIDA” will help guide any business owner in marketing requirement.
A: ATTENTION
It is important that the copy written must be attention grabbing. This can be achieved with the use of witty, controversial or funny headlines.
I: INTEREST
After grabbing the attention of the target market, their interest must be kept in order to completely convey to them the full message of any marketing material. The rest of the written material should include the advantages of the product or service and its benefit to the consumer.
D: DESIRE
Copywriters are used to evoke the emotions of their audience. By being aware of the needs and wants of the target market, the copy of the advertisement can be skewed towards meeting what the consumer is looking for.
A: ACTION
After digesting the message of the ad, the consumer will either patronize or ignore the product or service. If the copy has convinced the target market to actually do the desired action, it was effectively written.
If the said four points are achieved with copywriting, then it will directly reflect on a business’ profits. What are you waiting for? Let us write the copy that will be music to your consumers’ ears and ka-ching for your wallet.
