Did you know that there are over 90,000 YouTube searches per month for ‘unboxing’? Even if they’re not receiving a gift or their own online shopping, people just love watching along whether it’s a ‘haul’ or a PR box!
While you might immediately think that it’s the proverbial ‘what’s inside that counts’, the fact is that in the 21st century, both existing and prospective customers adore the journey of unwrapping and unpacking boxes. Human beings are incredibly narrative-oriented — we love immersive experiences that expand on our preconceived assumptions or understanding of things — and the rise in product delivery is a big part of this.
Concurrently, in 2020, there’s more of a business imperative, rather than just a trend, for communicating your brand voice and values through packaging. Many of the world’s biggest companies, both established tech giants like Apple and edgy start-ups like Glossier, share an expansive value proposition through the boxes and accompanying thoughtful design that encloses their cult products. The inceptors of the iPhone, for example, are renowned as much for their sleek white boxes and silver foil embossing as the tech the iconic packaging houses. In fact, Adam Lashinsky wrote an entire article on Apple designers pursuit for geometrically perfect boxes. He reported, “To fully grasp how seriously Apple executives sweat the small stuff, consider this: For months, a packaging designer was holed up…performing the most mundane of tasks – opening boxes.”
Inventory handling experts 2 Flow know how the importance of making an impact with every parcel. With this infographic, ‘How to Create a Memorable Unboxing Experience’, they explain in more detail the creative ways every business or organisation can enhance their outreach to customers to deliver a truly dynamic value offering. The graphic shares even more tips, tricks and recommendations for practically implementing this in existing business processes or designing an entirely new packaging experience. You can even adapt their insights for sustainability or to a shoestring budget to diversify your value offerings and delight your customers.
