Out with the old in with the new. Traditional advertising is no more. Today, most people take advantage of digital marketing to reach more consumers in a more targeted method. It doesn’t matter what size your company is.
Whether you are a startup, a mid-size company, or a franchise, digital marketing is vital in helping grow your business. Digital marketing refers to the use of the internet to make your product known to various consumers.
In 2016, the number of internet users increased from 413 million in 2000 to 3.4 billion. This growth translates to more people accessing and using internet services for a myriad of activities. Among the top list is online shopping. As a business owner, these key strategies will help you achieve your marketing goals:
Search Engine Optimization (SEO)
One of the most effective strategies in marketing, SEO, helps bring more traffic into your business. The search engine prioritizes word phrases and keywords that relate to your business. Therefore when people search for anything related to your product, your website pops up first or among the first.
Using SEO increases the chances of your target audience being aware of your brand and products. Most internet users rarely advance to the next page in the search results. Therefore it is essential to use SEO to have your business listed among the top for visibility.
Pay-per-click is an evolutionary form of traditional advertising. Contrary to the previous advertising method, you pay for ad space; here, you pay after your ad has attracted some traffic with pay-per-click.
It is a form of auction-based system, where you place a bid on keywords to use in your ad. Once a user searches for the word online, it appears as an ad above the search results. Once the user clicks on the ad, you have to pay.
The essence of this strategy is that it increases your market visibility. According to marketing statistics, users are 50% more likely to purchase a product once they click on an ad.
Content marketing is a way of providing more information to your consumers on your product. For instance, if you dabble in the jewelry trade, you can educate your consumers on different kinds of rings that exist and their meaning.
Consumer information passed on as content marketing will help your brand thrive using content. You can be creative with your content marketing by using either videos, infographics, or blogs.
According to market statistics, content marketing results in 54% more leads compared to traditional marketing.
Social Media Marketing
The most effective way of reaching your consumers is through social media marketing. With the global growth of internet users, most people are using some, if not all, of the popular social media sites.
Internet users use social media to connect with loved ones and various companies. It is commonly used as a platform to highlight issues with a particular service or brand.
Before making a purchase, most internet users rely on social media for feedback on goods and services. With social media marketing, your consumers can easily reach you, therefore, increasing their trust and confidence in your business.
Finally, you can make use of video marketing on the internet. It is the easiest, fastest, and most effective way of passing information to consumers. If you are not well versed in digital trends, outsourcing your digital marketing to a reputable company will undoubtedly drive up your sales performance.