One of the hallmark responsibilities of marketing and advertising is not only to encourage new customers towards your services, but to keep them there. Once they regularly utilize your services or are happy with your offering, they can become loyal users, but you must never take them for granted. In fact, encouraging your audience to remain with your services, while perhaps a result we truly intend for, is not one we should ever consider ‘in the bag’.
We must continually take steps to ensure that we achieve this. It is the only way we can continue to sustain our part of the market share. This is also where marketing becomes more malleable, as the continual outreach that a customer expects from you will differ, at least slightly, in more significant ways.
In the following post, we’ll discuss some timeless advice and also advice quite well-impacted by technological development that may help your daily sustained interaction with your customers to become more reliable and worthwhile than ever. It’s here that we can approximate the best solutions going forward.
Keep Them Up To Date
When you come across as a reliable, informed source in which someone can educate themselves in matters relating to your industry, they care about your firm. Of course, you needn’t have the most curated output in order to achieve engagement. Learning how to write a newsletter for those subscribed to your mailing list can be an efficient and practical path forward in the first instance. Send out this digest, and see how people respond to it. It might be that something as simple as this or an online blog enhances engagement and by extension, those willing to use your services.
Go Out Of Your Way
Go out of your way to help someone trying to interact with your firm. Enable many payment providers, continually ensure their account security, and keep your live chat support agents free of an overbearing amount of tickets to deal with. When you are able to more comprehensively offer this worthwhile customer experience, sometimes even following up with a plethora of information of potential booking options should they express an interest, they’re more likely to continue to engage than if you had taken a hands-off approach.
Curate Their Experience
Curating the experience of your customers is important. Are you giving them the chance to see personalized results based on past purchasing history? Are you recommending them a discount for your yearly premium subscription because they have reliably purchased it for the past two years running? It’s small measures like this that shows you appreciate the business of those who are choosing you above a range of alternative options. Even if you’re one of the only players in your niche space, it’s efforts like this that can ensure your market share position for as long as possible. Curate yourself to the customer, not the other way around.
With this advice, we’re sure you’ll encourage your audience to reliably remain with your services.