Social media is a fantastic way to get your business noticed and to become a well-known and well-loved brand. However, it’s not as simple as just making a profile and waiting for people to come to you; you need to know how to ensure people engage with your business on social media if you want it to lead to more sales and bigger profits. With that in mind, keep reading to find out how to get people to engage with your social media profiles and ensure they do it in a positive way.
Have a Good Profile Image
If there’s one thing for sure, it’s that social media is a visual platform, so that means you’ll need to make sure the images you use are interesting and stand out – they need to be clear and simple and give off the right impression.
Depending on the type of business you own and the social media presence you want to create, you’ll have a couple of choices when it comes to the profile pictures you choose. You could have a picture of your logo or products, for example, showcasing the business itself. Or you might choose to give your business a face so that it seems to be more personal and feels more welcoming. Your own face could be the ideal choice, and using an AI headshot generator to give you the ideal picture that you’re happy to share around could solve a lot of issues.
Compelling Content
Once you’ve captured your audience’s attention with a great headshot or company image, you’ll need to start focusing on creating compelling content. Your social media profile isn’t going to be popular or get much engagement if you’re not saying anything or giving anyone anything to engage with.
If you want to create good content, you’ll need to have a good idea of who your audience is so you can create something that will appeal to them. Whatever you say, you’ll need to try to address their pain points and give them solutions. It’s also important to have a wide range of different content types, like images, text, videos, infographics, and so on, as this keeps people interested. And if you can also include interactive elements like quizzes and polls, that gives them even more reason to return and get involved.
Time It Well
When are you posting your content? If you’re not really thinking about it and you’re just posting it whenever you finish it, you might be ruining your own engagement levels. The fact is that there are good times and bad times to post your social media content, and by analysing the analytics you should be able to find on your account, you’ll be able to see when most of your target audience is online and active.
When you know this, make this the time you schedule your social media posts – they’ll be seen by more people in a shorter amount of time, and you should get lots more engagement as they won’t get lost in people’s scrolling.
