When you’re packaging your product you want to make sure that you are making a lasting first impression.
The e-commerce space is competitive and you want to ensure that the unboxing experience for your customers is second to none. The unboxing experience is often the first physical interaction that the customer gets with your brand and you want to make sure that you stand out.
Here’s a look at how small businesses can craft some of the most memorable unboxing experiences.
Understand Your Brand Identity
The unboxing experience for your customers should reflect your brand identity to a T. This means that you have to have a clear knowledge of exactly what your brand wants to bring across to your potential customers. Do you want to give off a playful vibe or a luxurious one?
Understanding your brand identity helps you to select the right materials for packaging at all times. Just make sure that you are choosing design elements that are going to resonate with your audience at a deep level.
Hone In On Presentation
It’s a good idea to make sure that you are zeroing in on presentation. When your customer opens a box you want to “wow” them. That jaw-dropping experience that makes their eyes open a little bit wider is what is going to give you a customer for life.
Make sure the items are placed thoughtfully and that there is protective wrapping around things where it is necessary. Add small touches such as tissue paper, branded stickers or even ribbons.
Layered packaging is also a good idea because it reveals the packaging a little time and this can add to their excitement. All these pleasant emotions will be connected to your product.
Add Personalized Elements
Adding personalized elements to your package is a great way to show your customers a little bit more about who you are as a company. You can try to encourage a more personalized interaction by putting handwritten notes in your packages.
These gestures are what show people that you care about them as individuals and that they’re not just a number. This is a great way for you to make sure that your customers are getting that wonderful customer service experience.
Tell Your Brand Story
You must make sure that you are telling your brand story whenever you can. Get people on board, and give them an emotional connection by telling them a little bit about how and why you started.
You can use custom packaging to do this. By telling them your brand story you are letting them know what your mission, and vision is for the entire brand.
It is time for you to decide how you want to present your packages to make sure that the unboxing experience is unmatched for your customers. Once you do this, you’re going to find that things feel a little different at first but as you progress and use the strategies here more often, you’re going to find that you retain a lot more customers.
