Hosting a promo day is a great way to build excitement around your brand. However, success isn’t defined solely by the impact made on the day. If you truly want the event to benefit your bottom line, it simply has to leave a winning impression that lasts.
Here are five steps to ensure that the promotional day goes to plan and creates the desired impact.
1. Deliver Experiences
While you will want to promote your products and services, this isn’t the main goal of the event. Once consumers are invested in your brand, they will happily learn more about the products in their own time. Therefore, you should focus on building awareness while also providing a deeper insight into your brand image. Games, photo opportunities, and live acts are all great options. If you can provide a viral moment that lets guests show that they are living their best lives, success is assured. After all, it guarantees that they’ll associate your brand with positivity.
Experiences aimed at all the family can work exceptionally well too.
2. Provide Freebies
Promotional days can also help consumers start to associate your business with value. One of the easiest ways to do this is by giving them freebies. Experts like Weaver Nut Company, Inc. can help you delight fans with chocolates, candies, and more. Whether used as treats to welcome your guests or gifts for visitors to take with them doesn’t matter. The small gesture makes you memorable and likable. Other promotional gifts may include t-shirts, mugs, and stationery. Lightweight and practical goods work best in this situation.
They serve as a regular reminder of the day, and your company as a whole.
3. Engage Visitors
The last thing you can afford to do is let visitors become bored at your venue. Rather than giving a bland talk, you should provide demonstrations of products. Video marketing tools like Wistia can help you turn content into highly engaging materials. Alternatively, you could create truly immersive and interactive experiences with the use of AI. For example, it could allow the user to digitally reimagine themselves with the product. As well as making the moment more memorable, it is a surefire way to increase general interest levels.
If nothing else, it is an effective way to separate interested and non-interested audiences.
4. Follow Up
A powerful promotional day can work wonders for brand awareness, and may even yield some sales. Still, most consumers will want to do further research, especially for large purchases. It will often take multiple touchpoints to generate a sale, which is why the steps taken after the event are crucial. Capturing a visitor’s contact details allows you to use SMS, MMS, and email marketing to great effect. This can deliver further insights, send content like videos, or create a personalized quote. Each solution can edge them towards a conversion.
Even a sale gained months down the line is a triumph.
5. Get Press Coverage
Finally, if you want the event to make a lasting impact, you should document it. Press coverage before the event can increase visitor numbers. Further coverage following it can paint your brand in a positive light. Better still, it is a fantastic way to create a sense of FOMO. in turn, even the people who did not attend may become more invested in the brand. Photos and videos from the day can additionally make excellent content for social media. It helps strengthen the community vibes while simultaneously humanizing the brand.
An event and brand that has been immortalized in this way will never be forgotten.
