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Business Planning Process Planning & Strategy

Improving the Curb Appeal of Your Business

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Curb appeal really does matter when it comes to your business, regardless of who walks past it or who goes in. First impressions really do make a difference, so here are a few ways to improve the curb appeal of your business.

Get Your Branding Right

Branding is essential because it helps everyone know who you are, and it makes it easier for those looking to visit to be able to find you quickly and efficiently. Your brand image needs to reflect who you are as a business, and if it doesn’t, then it’s good to look at your branding again and make the changes needed. Branding is great to put on your building, whether you stick it on top of the roof or you feature it on the side of the building. Think about how it’s being displayed and what else you would want to put on the outside to make it stick out more. Things like Nichiha Fiber Cement are good to use in order to help display everything a little more clearer.

Use Features That Draw the Eye

The features of your building can really help to draw the eye of those passing by. Whether it’s a big statue or a lot of flashing neon lights, you want to create that imaginary arrow that’s pointing to your company’s building and saying ‘we are here!’. Try to think about some creative ways of creating features on your building that are unique and will make people naturally wonder what it is you are selling or who you are. Standing out from the crowd is what it’s all about, so make sure that happens. Draw inspiration from what other companies are doing and use the internet as a good resource too.

Refresh Your Paint Work

The paint work on your building can age and wear away over time, and whether you’ve been paying attention to it or not, it might be time for a refresh. Consider the types of color that have been used before and whether it fits with your company’s color theme. If not, then try to make it more about your brand’s theme, rather than what just looks trendy. Make sure that your operations team are doing this every year or so to keep up its general appearance and to always make it look new and presentable.

Think About Your Shop Front

Your shop front is worth thinking about, regardless of the type of business you have. When talking about a shop front, it’s about the entrance of your shop, restaurant, office building, etc. Is there anything you could change it to make it more inviting or eye-catching? Start to brainstorm some ideas and then see what works and what doesn’t. It’s all about trial and error until you find the right fit.

Improving your curb appeal is something that can benefit the appearance and professionalism of your company. Make these changes where you can and really have pride and passion for your company building’s appearance.

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