Fashion companies are popular startup ideas because the premise behind them is simple. You make clothes, and you sell them. Thanks to the birth of online shopping, you can literally start one of these businesses from home. The downside of this is that competition in this industry is massive. Thus, it’s challenging for new businesses to stand out from the crowd.
Challenging, but not impossible…
It will surprise you to know that you can make so many small changes that will have a huge impact on your fashion business. While it’s good to look at the big things, the little things are just as crucial. So, here are a few little things you can do to make your fashion company stand out from the crowd:
Extra Sizes
So many fashion brands don’t provide enough sizes for the entire population. Mainly, they have all the usual sizes for average people. But, what about individuals that are bigger or smaller than average? They struggle to find clothing companies that cater to their needs. Therefore, if you introduce extra sizes to cater to the entire population, it sets you apart from the rest. You’re more inclusive, and you instantly gain access to customers that your rivals are neglecting. It’s not a massive business change, but it certainly makes a considerable difference.
Customized Laundry Labels
Credit – CC0 License
Every item of clothing you sell will have laundry instructions written on a label inside the product. It sounds crazy, but you can change the way your business is perceived by creating customized laundry labels. It shows exceptional attention to detail, which your customer will appreciate. It shows that you’ve gone the extra mile to make your products unique and extra stylish. Instantly, your reputation grows. Little things like this make such a difference to how your brand is perceived. You seem far more professional, far more creative, and it’s a wonderful way to secure repeat business. A customer is more likely to return if they love the attention to detail you put into your items.
Reward Points
Reward people for shopping with you. Set up a points system where customers gain special points for every purchase they make. This encourages people to choose your company as they know you offer rewards. As such, you can bring in new customers. However, the main purpose is to invoke loyalty. The more someone shops with you, the more points they gain. Then, they reach a stage where they can redeem their points to get money off a purchase. It’s more beneficial for a customer to keep returning to your online store if they know they’ll benefit in the future. This is customer loyalty 101, and it works like a charm.
Would you say that any of these ideas are outrageously difficult for you to implement? Do they create dramatic changes in your business?
No, they don’t.
They’re all very minor things that you can add to your company right away. But at the end of the day, the impact they can have is substantial. You can elevate your business beyond your rivals and stand out from the crowd.
