Digital advertising can be a very cost-effective way to promote your brand. It offers a range of affordable marketing methods to help you get the word out and bring in leads, from content marketing to pay-per-click ads. However, even with the cost-effectiveness of online advertising, you still need to be careful with your budget. You might have chosen to use digital marketing because you have a small budget, but you could end up wasting your money if you don’t know what you’re doing. If you want to make the most of your budget, here are some of the things you could be doing.
Test Your PPC Ads
Getting PPC (pay-per-click) advertising right can be tricky. It may seem inexpensive, but it won’t be if your adverts are not effective. If you’re not getting any clicks or none of your clicks are converting, you will only be wasting your money. It’s important to be aware of the different ways of optimizing Google Ads and ads on other PPC networks. Testing your ads should allow you to see which text, landing pages, keywords and other factors work for you. Start spending just a little money to work out a successful strategy before you increase your budget.
Content marketing is a great way to promote your brand. There are all types of content, from infographics to ebook, blog posts and videos. Putting out a range of different content is very helpful, and you don’t even need to make it all completely unique. Repurposing content is a fantastic way to get more from every piece of content, saving yourself money. For example, if you have some interesting statistics, they could be turned into an infographic, a blog post and even a press release. Think of creative ways to use your content in various formats and share it in different ways too.
Target Your Ads Accurately
One of the mistakes that people can make is failing to target their online adverts correctly. Many start off thinking that they should be trying to reach as many people as possible. However, this is likely to simply be a waste of time. Your brand is unlikely to have such a broad audience, so there’s no point targeting people who won’t be interested. The best thing that you can do is to know your audience and use the targeting tools available on different advertising platforms. Use analytics to find out more about who’s clicking on your ads, visiting your website or interacting on social media.
Pay to Maximize Social Marketing
Organic social media marketing can only get you so far. While you can get a lot of exposure without paying if you’re smart about it, it’s likely to take a long time for you to get the kind of attention that you’re looking for. The best thing to do is to try out some of the paid options, which can help you to target your social activity more easily.
You can make the most of your online advertising budget by being smart about your ads, as well as repurposing the content that you use.