If you have just launched your small or local business, now it is time to increase your visibility and start attracting all the right customers. However, small businesses often have a small budget that can be destined for advertising and marketing.
Because of this, it is crucial to understand what the right techniques are and what strategies will give you the greatest return on investment. So, you reduce the guesswork and invest your budget in a marketing campaign that can truly be beneficial for your business. If you are still unsure about the right marketing strategy for you, start with the tips below.
Leverage Local SEO
Undeniably, some of the newest technologies have given a chance to small businesses to increase their reach and productivity. Because of these changes, today, one of the best ways to utilize your marketing budget is to invest in digital marketing.
Firstly, you might start by creating or re-evaluating your current website. Don’t forget that this is the first point of contact for over 88% of consumers who complete online research before committing to a brand.
However, your website can also play an important role in increasing your business’s visibility. Indeed, you might decide to use local SEO to target those potential customers who are already on the lookout for a business in the area that is offering services similar to yours.
Keep It in Line with Your Brand
When creating a marketing campaign for your business, don’t forget that it should create a continuum with your brand. You will want to use the colors and themes you have chosen for your brand identity and stick to the values you hold close to your heart.
For example, if you have decided to create an eco or zero-waste business, make sure you can portray all of this through a sustainable marketing campaign. For this, you might decide to use recycled paper for your physical advertising means or go paperless altogether.
Be Part of the Community
When looking at improving your business reputation and audience reach, it is impossible to ignore the importance of solid community engagement. All businesses might be involved to a level, but is there something more you could do to set your brand apart from the others in the area?
You might consider hosting a charity event or take place in community initiatives. Such strategies might seem time-consuming at first, but don’t forget that your community is your primary audience, and winning their loyalty is paramount for any small business to survive!
Go Digital… But Keep It Real!
Opting for digital marketing is paramount for a business to create engagement. Indeed, you might decide to use channels such as your website and social media communities. However, when advertising within your community, there is nothing like flayers and physical advertising.
Of course, it is paramount to create graphics that are in line with your business and values, and you will need the support of an expert company such as Clash Graphics. However, this type of advertisement is an excellent way to promote word of mouth and increase your local audience reach.