For all businesses, big and small, customer service is extremely important, and can even be the difference between success and failure. Every company goes about giving customer service in a unique way, some preferring the classic call centre approach, others use email or social media. One of the most recent and popular customer service method today, however, is the use of live chat.
Live chat is successful for a range of reasons, but primarily people like to use it due to the speed that they get a response. A customer’s expectation has reached new heights, and people want to get an answer instantly instead of waiting around for a response to an email or to come off hold on the phone. If businesses want to be successful then they need to start embracing live chat. It can help you to build a great relationship with your customers, boost conversion rates, offer advice, increase a customer’s comfort, retention and overall brand reputation. These are just a few of the many ways in which integrating live chat into your customer service plan can help your business.
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