Customer service Sales & Marketing

Promoting Great Customer Service In Your Business

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You know that your customers expect fantastic customer service, you know that your staff are aware of these expectations and you KNOW precisely why excellent customer service is so important. Excellent customer service always brings more business your way, whether it’s in the form of referrals or repeat business, you always win when your customers love what you do! It’s all well and good, providing excellent service but is that enough? Can going one step further make or break your business? And how exactly do you promote excellent customer service in your own business?


You’ve hired the best staff you can find, you’ve told them how to do their job, and you’ve given them the best support you can to get the work done! But what next? Well, the first thing you do is make sure they have correct, and high-quality training such as Powercall training sessions, receiving tips, and learning from people who have tried and tested the latest customer service techniques will be an incredible boost to your workforce, which in turn benefits your customer experience. There’s nothing more important than training when it comes to staff and customer service. 

Motivate Your Staff

It sounds obvious but keeping an eye on the morale of your staff and acting accordingly will help in the long run, staff and customer retention levels are always heavily linked to morale levels as well. A team that feels valued will always do more for the people they work for every time. It’s no surprise that staff that are happier in their roles will act more professionally and pleasantly to your customers and client base. You don’t have to give out bonus’ every month if that’s not in your business model, but you can absolutely implement some easy strategies to improve the mood in your workforce.

Lead By Example

When your workforce hears and sees you making an effort and going above and beyond for your customers, it will have an impact, it will set the trend and show your staff exactly what is expected. It inspires them to match your level and represent the business in the same way, do not underestimate the power of setting a good example.

Right People Right Places

Hiring and firing is part and parcel of being a business owner, and making sure the RIGHT people are in the right place within the business is actually a big part of making sure customers are treated correctly. Some people just aren’t able to keep up with providing excellent customer service. Everyone has skills in different areas, and if you hire the wrong person for the job, it can be catastrophic for your business.

At the end of the day, ensuring your customers are happy is the best thing you can do for your business, a thriving business has a satisfied and loyal client base at its heart so make sure your staff are well equipped with training, motivation and has a great example to follow, it will always pay off in the long run!

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