ANSWER:
Be visible to build awareness. Be visible on social networking sites. Follow and interact with relevant and like-minded individuals and businesses. Comment on their posts and share valuable insights for you to build your credibility. By being noticeable in those sites, your target audience will be aware of your brand because you most likely share your target market with those individuals or businesses. Participating in forums would also be great since you will be able to share your two cents in relevant discussions.
