If you are a salon owner who wants to do everything you can to boost business, you have come to the right place. Here, you will learn exactly what you can do regarding branding to increase your clientele and improve your sales and services. Below are a few salon branding tips for beauticians that will make all the difference!
Always Stick To Your Brand Aesthetic
If you have an established brand and aesthetic, do not sway away from it. Make sure everything you are doing somehow connects back to your brand. Going outside of your brand boundaries can damage your brand’s reputation and make it less impactful overall. Once you have a logo, colors, and other branding material, make sure you are doing everything you can to utilize these materials inside the salon and out.
Create and Implement a Content Calendar
A content calendar, also known as an editorial calendar, is a written schedule of where and when you are going to publish content online. Today, this often relates to social media posts, but it is not limited to that. If you really want to promote your brand in a successful way, we suggest that you create a master content calendar that includes all brand opportunities. Remember that all content should follow the aesthetic discussed above.
Some ideas to include on this content calendar are indeed social media posts, but you should also include any ads that you will be running in local papers or magazines, coupons, or sale specials that you are going to mail to residents. You can even include plans to have a local newspaper cover a unique story regarding your salon. It doesn’t matter what the content is so long as you keep it all organized in the calendar. Another benefit of this is that once you have completely filled out the calendar, you can see where you still have room to plan for additional advertising opportunities.
Share Your Salon Story
Every business is unique in its own way. Salons are no different! Take what makes your salon special and share that with the world. Being able to connect with your clients on a personal level will be extremely beneficial if done correctly. An example of this includes posting before and after pictures of a customer’s hair transformation on social media and tagging the individual in the post. You may also consider blogging about the salon to keep people updated and educated on the experience. Again, don’t forget to always keep your posts within brand guidelines!
These salon branding tips for beauticians might be exactly what you need to give your salon the boost it needs. Sticking to your brand and implementing these practices could help bring new customers into your salon, as well as keep returning customers coming back! Be creative and share what makes your salon special.