This winter is an excellent time to review the SEO of your online business and optimise it for success. SEO is often changing, and the search engine crawlers are continually mining the Internet for quality and relevance; this means you have to be on your toes when it comes to your SEO and make sure you have all the pieces in place. What to look out for is listed below.
Research Relevant Keywords
The foundation of a good SEO strategy is the keywords you use. The keywords are the words and phrases used to describe your business or service; these are the words the search engines use to match a user’s search query with your website. There are short-tail and long-tail keywords, each with their own advantages. Short-tail keywords are more exact but have more competition; long-tail keywords have a better chance of an exact match with your website. Use a combination of both to improve your organic search results.
Optimize Page Titles and Meta Description
The page titles of your website and the meta descriptions are more important than you might realise. They are not simply a heading for what’s on the page but a piece of code that tells the search engine algorithms how relevant a Web page is to a user’s search terms. When choosing the heading for your Web page, consider your keyword list carefully and choose keywords that are most relevant to the content. Although the meta description does not influence the algorithm, it can help your website to be discovered.
Optimize Page Content
At this stage, you should have a relevant keyword list and a Web page with an SEO heading and meta-description. Then it’s time to optimize the content of your Web page with Simple SEO Tips. The search engine crawlers will read the code of your Web page and make decisions on its quality and relevance. That’s why you want to have keywords in the content that are relevant to the title and meta-description. Be warned, however, the search engine will penalize too many similar keywords – called ‘stuffing.’
Optimize Business Around the Web
The on-page SEO is not the only thing you need to attend to if you want the best results from your SEO strategy. The search engines also look around the Internet for source content relating back to your Web page. This is one of the ways the search engines define quality. To ensure the crawlers are finding quality data about your website, make sure you have an up-to-date social media account and that your business is listed in popular business listings such as Yell.com and Google My Business.
Build Relevant Links
Links can both help and harm the visibility of your website. The key to an effective link strategy is to build links from other websites to your own. According to Google, the algorithm counts a link back to your website as a vote for your website; it, therefore, ranks it higher. According to the digital marketing experts at Outreach Monks, quality links help in building online credibility for your website, making it much more appealing and authoritative to the target audience and search engine crawlers. Conversely, links to poor quality content can affect visibility. Try to create backlinks through guest posts and outreach blogging.
