Getting people to your website is one thing, but keeping them there is a completely different challenge, and if your visitors are clicking away quickly, it might be time to rethink a few things. The good news is that you can change just a few little things and it’ll all come together in the right way, ensuring that your visitors get to your website and stay on your website long enough for it to make a difference either in terms of SEO or because they end up buying from you. With that in mind, here are some simple fixes to keep visitors on your website longer – read on to find out more.
Have Content That Holds Attention
People don’t actually read websites, and although that might sound strange (and you might wonder why you’re bothering with your interesting content), the truth is that they scan the website instead. In other words, if your homepage is just a big wall of text, they’re not going to bother with it and they’ll move on. That’s why it’s wise to break things up with subheadings, short paragraphs, and a conversational tone that makes your content much easier to digest.
And it’s also important to get your visuals right – high-quality images, engaging videos, and even a well-placed GIF or two can work wonders when it comes to keeping people interested. Just be careful not to overdo it through because too many flashy elements can slow your site down, and visitors are not going to like that very much at all.
Don’t Guess If It’s Working
Sometimes the smallest things make the biggest difference, so your site might not need too much doing to it to make it a place where visitors want to spend their time. However, the trick is knowing what’s working and what’s not, and that’s where a 100 point conversion audit is going to be the ideal solution.
This kind of audit looks at everything from user experience to site speed, navigation, and even where your call to action buttons are, and the goal is to pinpoint exactly where visitors are leaving so you can fix the issue, improve your site, and keep them engaged. Imagine how long it would take to work all that out without an audit!
Optimize For Mobile
If your website isn’t mobile-friendly, you’re basically in trouble. The fact is that more than half of all web traffic comes from mobile devices, and if your site isn’t easy to use on a phone or perhaps a tablet, people aren’t going to try to battle through – they’ll leave.
So what does it mean to have a mobile optimised site? One thing you’ll need to think about is the text – it’s got to be readable without zooming in. Plus, buttons need to be big enough to tape without getting frustrated or ending up in the wrong places. And pages need to load just as quickly on the mobile devices as they would on a laptop. If you get all these things in place, people are going to stay on your site for a lot longer, and that’s good all around.
