SERPs – or search engine results pages – are a very important element of your business success. If you want to ensure that you have a successful website that brings in a lot of traffic, your site needs to stand up in the SERPs. Google takes up so many of the top spots on any results page, which means that you need to work harder to stand out as a business page. The problem is that in those text fields, every website looks the same.
Putting yourself in the shoes of your audience is important as you can run down a page of results and see which words stand out the most to your expert eyes. You need to be able to show your audience that YOUR link is the one to click on, and you need to know what’s going to make you stand out.
You can get support from this SEO company, but you have to have an understanding of what your website needs, too. You want to make sure that you step up against the other websites competing for the top spot, and with these tips, you can make sure that your site is no shrinking violet.
- Indexed – Nailed It. You could have the prettiest and best laid out website in all the land, but it doesn’t mean that you will get clicks and traffic to your site. You’ll see a pretty flat line instead, and this is not what you want to see. The good news is that when you properly index your website, you can ensure that you are getting that traffic to your site. Setting your Google Analytics up is the first step, and then you need to create a sitemap and make sure that you’re not duplicating your content. It’s good to refresh old content, but that doesnt mean reposting blogs from five years ago. Repurpose and upgrade, not copy – that’s key. Search engines need to know you exist, so make your URLs catchy and easy to read, and you’re good to go!
- Reviews, Reviews, Reviews. People say that “sticks and stones may break their bones, but words will never hurt them”, but this does not apply in the business world. Words can make your business and they can break your business, too. One of the best ways to get your website to the top of the SERPs is with positive reviews. Those reviews are going to push your site higher, and they’re also going to work a double load by attracting the attention of the customers at the same time. It’s a win-win situation. You need to look into Google seller ratings, as you can get a much higher click through rate when you utilize them!
- Make Your Meta Matter. The meta description of the website on a SERP matters. It matters a lot. You can make a big difference by dispensing with the mystery and telling – no, YELLING – about your website and what you can do. If you know what you have to offer is worth something, shouting about it in your limited meta description is important. Make sure that you have a meta description put together for each page and watch your click through rate soar.