Food trucks provide a modern, trendy alternative to sit-down restaurants, but much like their traditional counterparts, running one requires hard work, a firm budget, and careful planning. If you’re wondering how to start a food truck business in a simple and profitable way, here’s how.
Consider Your Budget
The first thing you’ll want to have in order is your budget. Startup costs can range from $25,000 to upwards of $100,000 and include expenses such as the truck itself, a POS system, website design, and other legal, financial, or marketing fees. New business owners must obtain permits, licenses, and insurance, which can cost anywhere between a few hundred or a few thousand dollars.
Recurring costs, such as payroll, fuel, and perishable supplies, are another thing you’ll need to keep in mind. If you’re in need of funding, apply for a business loan. If you’re unable to secure one for any reason, consider starting your business with lower-cost options, such as a cart instead of a truck, or holding off until you’re in a better financial position.
Create a Business Plan
A solid plan is crucial for securing loans, attracting investors, and getting your business up and running. Start by planning a basic, straightforward description of your company. Determine your niche and give your business a name.
Next, consider your target audience, what they’re looking for in a business, and where they’re located. Come up with a short but appealing menu that caters to your audience’s tastes. If your target customer base consists of college-aged adults, offer easy, sweet, and energizing foods. If you’re selling in a fancier district, on the other hand, offer rich, savory, and gourmet-style foods.
Finally, write down information on your management team and other employees, listing their role, salary, and other notable information. Setting up your game plan isn’t just for investors—it’s for you, too. Heading in with a good grasp on your customer base, your employees, and your business’s menu will make the first few weeks a breeze.
Buy and Update Your Truck
The truck is, predictably, the most critical aspect of a food truck business. You can search for trucks on websites such as Craigslist, glance through online classifieds, purchase from a leasing company, or, if you have the available funds, order a new, custom-made truck.
Select a truck that suits your needs. If you’re preparing food on-site, opt for a larger truck that can store additional supplies, equipment, and other necessary goods. If you will pre-make your meals, a smaller truck will function nicely.
Food trucks are held to the same standards as regular restaurants. They require expensive specialty equipment, safety precautions, and occasional health inspections. Keep the cost of equipment and other necessary upgrades in mind when purchasing your truck. Don’t blow your entire budget on the vehicle itself!
Market Your Business
Another tip on how to start a food truck business is to effectively market it. Jot down your marketing strategies. Identify the marketing platforms you’ll be using and how you’ll use them. Will you be placing posters around town or uploading daily pictures to popular social media sites?
Consider the type of marketing that’s most likely to reach your audience. For older customers, advertise on Facebook, and for younger generations, consider Twitter or Instagram. If you’re trying to appeal to college students, hang posters around college campuses, libraries, and cafés.
Marketing your business with an attractive, eye-catching vehicle wrap is highly efficient. Since it’s attached to your truck, it travels with you and gives your truck a striking appearance that passersby are sure to pay attention to.
