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Business Planning Process Planning & Strategy

Taking Your Health and Fitness Business Further

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As more and more people start to take their health seriously, it’s the fitness industry that’s profiting. In 2019, the fitness industry was worth more than $100 billion globally, a figure that is set to continue to rise.

Working in the health and fitness industry has a lot of benefits. You get to help people achieve their goals, work on your own and work in an active job that can leave you with incredible job satisfaction. But with the fitness industry being as valuable as it is, could you be earning more?

Take a look at some ideas for taking your health and fitness business further, helping you grow your business and grow your profits too.

Improve Your Marketing Strategy

Could you do more to market your business? Perhaps it’s time to put some energy behind your marketing efforts. By taking the time to think about how you could reach new clients, you could end up growing your existing customer base and grow your business. There are a lot of free and low-budget marketing ideas that could result in some great results for your business. While a lot of your day-to-day work will be client-facing, make sure you spend some time working on your marketing to help drive new business.

Create a Website

Having an online presence for your fitness business is a must. COVID-19 has shown that we can’t always rely on the gym as a place to get fit, and fitness businesses have had to adapt as a result. The demand for home workout solutions has increased significantly over the last year, with companies such as Peloton profiting from the boom.

A website can be the first place for you to start expanding your business, providing details of your services, fitness ideas, a blog and more.

Expand Your Offering

If you’re a personal trainer or work in a similar role, there could be opportunities for you to expand your business and develop a whole range of services based on your personal brand. Have you considered starting a YouTube channel or offering online-based workouts? You could even provide online personal training sessions and coaching to help clients beyond your geographical reach to achieve their goals.

Other ideas to consider include group classes and specialist sessions for people suffering with certain conditions or want to achieve specific goals. You could also look at what’s trending in the world of fitness to help make sure you’re at the cutting edge.

Establish a Studio

Interested in establishing a gym or a studio? It’s within your reach! With a lot of vacant spaces emerging following COVID, this could be a good time to snap up a great space at a low price. Having your own studio or gym space can help you cater to a wider range of clients, and allows you to recruit others to help expand your business further.

Your own studio space adds a professional touch to your business, and it can help you create a separation between work and home. You could start with a short-term lease while you get yourself setup, extending your term once you’re more established.

Design Your Own Branded Products

People who are successful in the fitness industry have a lot of influence. And as a result, selling products that you personally use and recommend can be profitable. From fitness and leisure clothing to your own protein shakes, there are different products you could offer your clients to expand your business further.

If you’re wondering where to start with creating your own branded products, the good news is that it’s easier than you think. A company specializing in private branding clinical nutrition can work with you to develop products based on your needs, using specialist research and testing to manufacture high-quality products. Over time, you can introduce new products to help meet the demands and needs of your clients.

Launch Subscription Packages

Subscription-based models are becoming increasingly popular. If services like Netflix, HelloFresh and Spotify are anything to go by, there is certainly an appetite for subscriptions. In the fitness world, this can include subscriptions for work out and diet programs, coaching, recipe books and more.

Some subscription packages can be a way of establishing a passive income that can supplement your day-to-day work, helping you increase your profits without having to sacrifice more of your time. Paid access to a workout video library, for example, is a great way to make money with a resource you might already have.

Partner Up

Could partnering up be an option for your fitness business? Working with different brands and individuals can help you benefit from different resources and audiences, helping to introduce your business to a wider range of clients. Many fitness trainers partner up with established brands and studios – benefiting from the reach of the brand to add to their own following.

Grow Your Social Media Presence

Health and fitness is a popular topic on social media, as people look for tips and inspiration to improve their health and lifestyle. There is a wealth of content that can be created, from workout of the day to recipe posts, and they can work across platforms too.

Instagram, in particular, lends itself well to fitness influencers. You can use Instagram to grow your business and develop an online community, taking inspiration from leading fitness influencers like Kayla Itsines, Adriene Mishler and Joe Wicks (The Body Coach). By taking the time to grow your profile and engage with others, you could soon find yourself opening up Instagram’s monetization tools to help you expand your business.

The fitness industry is constantly evolving, and there’s plenty of room for you to grow within it. Using different ideas to take your fitness business further, you can create a business that succeeds in helping people live healthier lifestyles, while boosting your own success too. What steps will you take to take your health and fitness business further?

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