Corporate events can be a nightmare. Of course, planning your own business events means you’re the one in charge; you’re the one running the whole show, and it’s up to you who gets in and out. All you need here are efficiency and organization, and you’ve got those qualities in spades.
But when you’re attending a corporate event as a guest or trader, you’ll need to put a little more hard work in. After all, you’ll be on the ground with everyone else, and it’s easy to miss the mark when it comes to making a good first impression here.
That’s why we’ve broken the process down to three fundamentals; get these right and you’ll create an effortless impression.
Confidence
It’s OK to feel nervous when attending a corporate event – of course it is. But you need to do your best to come across with an ease of confidence, which will be evident in your body language and communication style.
That’s why a lot of attendees will have an elevator pitch fully formed and ready to go; if you’re stuck thinking on the spot, and the nerves are making the fog cloud your brain, you’re unlikely to make a good impression with anyone.
It’s also perfectly OK to mention that you’re feeling a little uneasy, as this can be a good way to bring a more casual and friendly tone to any of your interactions. Being honest can help you to forge business connections that are good for your career, but be sure to practice your stance, your openness, and your pitch beforehand as well.
Strong Audio and Visual Content
The signs, presentations, and soundscapes you’ll be using at the event are crucial to your overall success. AV content needs to be made to the highest standard possible, to ensure your images come across crips and clear, and there’s no issue with the atmosphere you create either.
Whether you’re going to be appearing as a keynote speaker or you just want to have the most impressive booth on the entire trade show floor, invest in your AV as soon as it’s confirmed that you’ll be attending.
Work with a company like Event A/V, who have years of experience in providing the best audio and visual capabilities to business figures, and you’ll simplify a lot of the hard work this takes too.
Focus on Who You’re Talking To
You don’t want to come across as someone who only likes to talk about themself, or someone who’s only after something that’ll benefit them. Focus on the person you’re talking to by showing interest, asking questions, and mention their achievements (if you know these already).
Don’t get caught up in trying to make a sale, and do your best to read the room as your conversation progresses. Staying in touch with what’s being unsaid will help you direct the conversation toward success.
Want to make a good impression at a corporate event? Keep the fundamentals above in mind.
