AI isn’t just a trend anymore. It’s woven into small businesses’ processes:
- How they make decisions
- How they streamline workflow
- How they improve customer services
- How they boost efficiency
It’s no surprise that more and more SMBs use AI to stay competitive. But they’re not the only ones to use AI. Google has also been making it part of its own search engine. The roll-out of AI-powered overviews changed how people search and interact with search results.
With AI summaries appearing on top to answer questions instantly, users don’t always need to visit a website at all. As a result, 6 in 10 searches now conclude without a single click. For small businesses that rely on visibility to drive leads, it’s a direct hit to how potential customers discover them.
But there is a bright side. Some companies saw this coming and built strategies ready for it. Among them, fatjoe, a name that’s long been associated with SEO support. Instead of treating AI as the enemy, fatjoe is turning the tables by adapting their services to help businesses stay visible even when users stop clicking.
Let’s take a look at how fatjoe’s link building approach is helping SMBs maintain a presence in a world where AI summaries dominate the views.
Brief Introduction: fatjoe
Who is fatjoe? As it happens, the name is not a newcomer in the world of SEO services. fatjoe has been providing a range of SEO services for over 10 years, after its UK launch in 2012. It’s worth mentioning that while the agency is a UK-based operation, it has expanded into a global platform with a presence in the U.S. too.
In fact, the team counts over 100 SEO specialists and has been serving more than 40,000 clients all over the world. The entire setup is designed to be accessible to clients of all sizes and even those with no marketing background. That’s why fatjoe has made it a mission to keep its services clear and its reporting feature easy to understand.
With clarity as its core mission, fatjoe has evolved ahead of the AI curve to ensure today’s SMBs could find an answer to the new search result dilemma. That’s why they have rapidly moved away from outdated SEO formulas to embrace the rise of AI as a signal to reconsider how brands build their online authority. Link building sits at the heart of their strategy.
Why SMBs Need Link Building Services
AI may have changed what your search result page looks like, but it hasn’t changed the way Google decides what to put on the page. Even with AI overview taking center stage, Google still crawls websites for clear SEO factors that will affect ranking. This is important to understand. The AI summary relies on existing content that Google crawls, analyzes, indexes, and trusts.
AI doesn’t invent any content. As such, for SMBs, it means that being part of the AI overview could truly transform their visibility and their clickthrough rate. Here’s the thing: If nobody mentions your brand, AI is unlikely to see it either.
Building authority and visibility begins with having websites link to you, aka link building. Link building remains one of the strongest ways to send trust signals to Google. Backlinks are part of Google’s process to define ranking by authority, relevance, and credibility. This is exactly where fatjoe’s link building service comes into play.
Why fatjoe Has The Best Link Building Option for AI Visibility
Link building has always been a big part of fatjoe’s services. But what makes it truly special for SMBs in 2025 is how well it aligns with the way Google evaluates authority for AI summaries.
How does it work? fatjoe focuses on a set of different link building services that all tick essential ranking factors for Google. Their blogger outreach service lets small businesses place their brand on established and relevant websites. You can even choose websites based on their readers’ demographics and their domain rating. But for those who prefer quick and easier link building strategies, the niche edits embed your link into pre-existing articles that are contextually relevant. Finally, there’s also visual content with the infographic outreach that can earn a lot of backlinks from publishers.
fatjoe builds all its link building options on relevance and content quality, over quantity. These are signals that Google pays close attention to. And for SMBs, it’s where the difference is.
There’s More to fatjoe Services than Meets the Eye
Sure, link building is central to SEO, but your strategy is usually a lot more complex than a few links. That is where fatjoe can provide a full-scoped SEO support, bringing additional services to maximize visibility. If you are aiming for a feature in AI overview, the stronger your SEO presence is, the more chances you get.
So, SMBs can pair link building with additional fatjoe services, including brand mention articles, digital PR, and, also community mentions.
This makes fatjoe a full-time SEO partner for businesses of all sizes. It’s also a great opportunity for those who want to start with link building before diversifying their strategies.
What Other SMBs Say About fatjoe
One thing is for sure, fatjoe’s steady growth was never the result of sheer luck. The agency has been adapting to search trends since 2012. So, they’ve remained a reliable SEO partner who delivers measurable results.
For small businesses working on a tight budget, the main appeal is the quality of services. With ratings of 4.8/5% on Trustpilot, fatjoe goes above and beyond to ensure your SEO investment hits its target.
On top of it, they keep their services and dashboard straightforward, so even the little guys can feel confident passing and tracking orders. And if you have any questions, the team is readily available to help you see things through.
Is fatjoe’s Link Building Right For Me?
When it comes to quality, fatjoe’s link building services are top-notch, ensuring efficiency and scale. However, while placements are relevant, they may not be suitable for hyper-specialized niches.
It’s also worth noting that if you are after mass link building strategies, fatjoe’s pricing system isn’t designed for this purpose.
Yet, if you need strategic backlink support the beat the AI search black hole, fatjoe’s link building service can be a game-changer.
