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Planning & Strategy

Things To Consider Before Selling Branded Merchandise

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Adding a line of branded merchandise to your online or brick-and-mortar store is a great opportunity to generate some extra revenue. However, there are a few tips and tricks to know before you get started. Creating branded merchandise is a great new marketing strategy, but there are a lot of choices to make along the way. Here are some things to consider before selling branded merchandise to help you get the most out of this new strategy.

Your Logo Design

Before you dive into choosing the merchandise items you want to sell, you should first make sure that your logo is brandable. If your logo design is too complicated or not optimized, it won’t transfer to your merchandise very well. You may need to simplify your logo for the purpose of merchandising it. Complicated logos don’t typically read well on merch like hats, T-shirts, and other articles with smaller printing space. Logos that are optimized for merchandise like these are also more recognizable, which can help increase your brand recognition.

Which Merchandise To Sell

Once you have your logo design, you need to decide which merch you want to print it on. You can choose apparel items such as T-shirts, hats, socks, accessories, and more. Merchandise doesn’t stop at clothing either. You can brand everyday objects like water bottles, notebooks, coffee mugs, bags, and more. There are a lot of options to choose from, which can seem intimidating, but you can make your choice easier by considering your target audience. What items do you picture your customers using daily? Everyday items like apparel and accessories are popular choices because they typically fit any target audience.

How To Add Your Logo

You should also decide how you want to brand your merchandise. If you decide apparel and accessories would be a good fit for your branded merch, there are a few common methods of logo application for these items. For example, most companies choose between screen printing and embroidery for items like hats, t-shirts, and other accessories. Many companies offer professional screen printing or embroidery services for these items, as well as more traditional printing methods.

Your Budget

One more thing to keep in mind when choosing your business merchandise is your budget. Branded merchandise can be a great way to generate some extra revenue for your business, but only if you keep to your budget. One great way to save on branded merchandise is by buying in bulk. Many merchandising businesses offer bulk purchases of the merch itself and customization orders too.

Before you dive in and start placing orders, remember these things to consider before selling branded merchandise. You’ll save your business time and money, and you’ll be able to get your merchandise line started off on the right foot.

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