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Business Planning Process Planning & Strategy

Tips for Creating an Eye-Catching Packaging Design

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Products without great visibility are, frankly, just products. Packaging is what truly takes awareness of their ultimate function and appeal to the next level. Effective packaging designs have several main focuses: establishing brand identity, connecting with customers, and communicating paramount information. Product packaging profoundly influences modern consumers, meaning visual design and aesthetics are the key to impacting their purchasing decisions.

Candidly put, unique, custom packaging design creates a better customer experience. Ergo, what are you currently saying or hoping to express with your packaging? How can you provide an enhanced experience for customers or clients on the spot? Let’s explore the following tips for creating an eye-catching packaging design.

Content Is Queen: Focus on Shape and Material

In our contemporary marketplace of all things functionally appealing, you can choose from a wide array of products available online or in-store. How does one stand out from the crowd in an oversaturated market? Packaging design is what makes that initial first impression—and it undeniably matters.

At its most basic level, packaging design must protect a product’s condition until it reaches its final destination. Packaging considers shape and material, first and foremost, as form follows function. See this solely as an opportunity instead of a restraint. Consider ways you can incorporate versatile modern printing finishes such as die-cutting. You can switch things up with shape, form, and material to suit the star product inside or think green for long-lasting value.

Speak Loud and Clear: The Freedom of Typography

Alluring lettering and typography draw the eye in from other surroundings. You can stick to simple, minimalist fonts for the sake of utter clarity or go more elaborate for a bold statement look. Out of the many tips for creating an eye-catching packaging design, utilizing the advantageous freedom of this design element is at the top of the list. You can experiment with a plethora of combinations and positioning for a complex, relevant typeface that speaks to the core of your product.

Keep It Complementary: Capture the Experience

Last but certainly not least, keep packaging design complementary to the product. The goal is to present a product to consumers with a valuable, meaningful approach. You want to create a unique, exciting experience for customers upon receiving or unboxing. Successful packaging design isn’t only eye-catching for attention but also genuinely presents a positive, full-body experience evoking emotion and tactile experiences.

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