Are you ready to establish yourself as a gig freelancer? Understanding the gig economy as an independent worker requires a clear vision as you market your services and skills to individuals and businesses. You need to build your brand as a gig worker and follow some key steps to set yourself up to thrive in today’s gig economy.
Use these tips to get started on a gig career…
1. Determine what services and skills you can provide.
What skills do you have that others will want to hire? Be clear on what your skills are and what they mean to getting hired in a competitive market. One option is to take on a generalist role and offer your services over a wide range of short-term gigs, such as design and building websites. Another option is to be specific and specialize on one skill, such as coding or content writer.
2. Define your target client market
Once you know what your skills are, clearly define your target client. Is there enough demand for your skills to provide consistent job opportunities? If there’s not enough demand for your specialized skills, you may want to consider offering other services as well to supplement your freelance business.
3. Set your rates
What are you worth and what can you charge to stay attractive to your clients? It can be helpful to know what your competition is charging so you can stay competitive in your target market. When setting your rates, try to find just the right balance between rates that are too high and rates that are too low. High rates may price you out of the market while rates that are too low can send the message that your work isn’t of high value.
4. Build your portfolio
For new clients to find you, you’ll need an online portfolio. Your portfolio should be available on gig networking platforms – but you should also make it available on your own personal website. Build a site that showcases your past work and include client reviews. Having a central location for clients to find you helps you stand out from the competition.
5. Promote yourself
It’s up to you to sell your strengths and services. You don’t need to spend a lot to promote yourself and your skills. Use social media, email marketing, and word of mouth to build your reputation and increase your visibility to attract clients.
Final Words On Becoming A Gig Worker
It’s a good feeling of success when you land your first clients. All the hard work you’ve put into setting yourself up as a gig worker will have paid off.
Individuals and businesses hire you not only for your skills, but also because you’re set yourself up a gig worker, making your services desirable at a price they’re willing to pay.
Use the tips here to start your own freelance business and join the thousands of other gig workers who are enjoying the flexibility and freedom of working for themselves. For more information about the gig economy, check out this infographic.