Product design is essential to the creation of the product itself. But when you‘re doing it for the first time or have gotten into a rhythm of using the same over and over again, what can you do to improve it? Here are some tips to improve product design in business.
Audit The Current Process
Whether you manufacture a line of trainers or you create contemporary home decors like art or soft furnishings, it’s always good to start with what you have. An audit, like the financial auditors that come knocking on a business’s door every so often, is useful to do. It’ll show you clearly what is happening in the process from start to finish. As a design aspect, this might be where you notice some of the points in the designing could do with upgrading or re-organizing to make it more efficient. Once you have your audit, you can start looking at a budget to make those changes where needed.
Align It With Your Branding
Remember that anything you produce needs to look as if it’s come from your brand. A black plastic serving spoon, for example, can have a signature style that the brand is known for creating or it could be having the logo on it. If you just produced a plain spoon with no markings on, it could belong to anyone. So when you approach the designing part, look at what’s being done currently, and then improve or add-in branding that better aligns with your company. You want recognizable products that people will spot from afar when they’re shopping amongst all the other similar-looking products. There has to be a clear distinction between what’s yours and what’s the competition. Not only that but, there is something quite satisfying about seeing all your products with the same uniform style or logo on it. Always think about your brand image and trying to stay as consistent as possible.
Choose Quality Over Cost
As much as we all want to save money, quality should always come first. If you need an example of that, click here. It pays off when you’re getting good quality products, and whether that’s hiring the best designers in your industry or using the most up-to-date machinery, it makes a difference.
Pay Attention To Details
Improving the design of your products is all down to the amount of detail that you put in. The more staff that can work on designing isn’t always necessarily the right solution. You could have a handful of designers, but someone still needs to look at it with fresh eyes, to critique and to push to make it better. Everything has the ability to be improved, so be harsh when it comes to this part of the process and pay attention to every detail until you’re happy with the end product.
The more that you continue to improve product design, the better. It will only help improve the quality of any future products and hopefully will catch the eyes of your customers.
