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How to Use Shopper’s Psychology to Your Advantage

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“Shopper’s psychology” is something that all entrepreneurs and business owners should strive to understand. Understanding this psychological term can help you as a business to fine-tune your products and services, and improve your selling technique and marketing. If you understand how consumers’ minds work when they make purchasing decisions, you can tailor your own service to meet and exceed their expectations.

Our mind works in set patterns and we have certain procedures that our brain progresses through when purchasing goods and shopping. Discounts and vouchers with offers are excellent marketing tools, as sites like Groupon clearly demonstrate.

But that’s only one side of the story.

For example, we remember just 10% of what we hear when shopping, but alternatively, we remember 80% of what we see or physically interact with. Businesses can use this to provide a predominantly visual and interactive shopping experience as opposed to just written text or audio.

Aside from memory, colors also play a huge role in the psychology of shoppers. Did you know, for example, that orange is associated with aggressive behaviour and that it is used to prompt a call to action? Or that green is associated with wealth and helps customers relax within a store environment? Businesses can use color to their advantage to prompt certain actions or change the psychological processes of their customers.

These are just a couple of ways in which the psychology of shoppers can play a huge role in their shopping experience – this infographic offers greater insight into this subject.

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