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Marketing Success Sales & Marketing

Common Website Mistakes You Can Avoid

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In the early days of most business startups, one of the first things people will try to do themselves is to build a website. And while these skills are a lot of fun and can be very important for the early days of your business, it is often better left to professionals like WebX360.

Even when you work with a professional web design and web development company, there are still some things that you need to do to ensure the website meets your needs and your clients’ needs.

Planning 

If you only have a vague idea of what color you might like on your website or have rough outlines and drafts of what you’d like to say, you are not there yet. There is no way you would open a brick-and-mortar store if you didn’t have everything you need, and you should treat your website precisely the same way.

One of the essential steps of anything is planning and planning well. Even if you think you have everything covered, you probably don’t entirely; keep in mind at all times that content is King and marketing is Queen, and you need them working in unison. 

Products and Services

While your website probably does exist simply to sell your products and services, if that is all you are offering, then it is simply not enough. You should be aiming to provide value in all different facets to your clients and customers. 

You will notice that even manufacturers will also have a blog and questions and answers. This Is because they are always looking to add value to their customers and keep them on the website as long as possible.

Poor Navigation

We have all been on a website that has been so difficult to navigate around in the end; we give up even if we wanted to buy the product or we were sure that we would finish the day using that company’s service. 

It is your job to make sure that the navigation is as easy as possible. Can people get from your product pages to your homepage in one simple click? If not, you need to reassess your priorities.

SEO

You want visitors, and you want to sell products, and the only way you’re going to do that effectively is if your SEO is incredible. SEO should be a consideration in your website design, and it also should be factored in in every piece of content or every image you post on your website.

Often SEO can feel trapped behind a smokescreen, but actually, SEO is pretty simple; it is all about my King at your website discoverable to the people who want to see it most. And the way that you do that is to make sure that all of your content is catered to your clients.

There are no shortcuts when it comes to SEO, but if you lay the correct foundation, the rest is much easier to manage. 

If you are still unsure about what SEO brings, then read this: What Are the Exact Benefits of SEO? – WECAN

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