According to a study conducted by Bank of America in 2016, “nearly four in 10 millennials (39%) say they interact more with their smartphones than they do with their significant others, friends, children or coworkers.” That really is a lot of cell phone usage.
This statistic may not be all that surprising in a world of phone addiction. People are constantly glued to their phones even when they’re walking down the streets.
If you’re an entrepreneur, you know that the phone is your best friend when it comes to promoting and expanding your business. Take advantage of the constant attention that people give their phones and use it as an opportunity to promote your business.
Here are some ways to do so…
Text Message Marketing
Because of the almost-constant use of cell phones nowadays, it makes sense that text message marketing for business is a hot trend that’s continuing to rise. With eyeballs almost constantly fixed on the screen, you can bet that your promotional text is going to be seen.
Just remember not to overdo it. Without proper protocol and procedure, your texts could quickly wear out their welcome. Thankfully, with the help of today’s text message marketing companies, you can curtail overuse from happening, so that you can get the most out of texting for business.
Utilize Apps for Your Business
When it comes to your own phone usage, make it productive. With apps such as Canva, you can create professional social media posts in minutes, not to mention logos, business cards, book covers, and so on. If you need to work between your PC and phone, cloud storage and file-sharing apps like Microsoft OneDrive allow you to do that with ease.
It goes without saying that social media apps are essential in growing your business, as well. Number one should be having a professional-looking LinkedIn profile set up with the app ready to go on your phone. There are numerous business-related apps available, but what is important to remember is that you don’t have to be on every app and platform known to man. Pick and choose the ones that work for you and keep it simple.
Create an App for Yourself
While you’re in the spirit of downloading apps, why not build one for yourself? This is yet another area where you can capitalize on how much people use their cell phones. When it comes to creating your own app, you don’t have to be a programmer to do so as there are a number of programs available to help with creating one.
Having your own app is a great way to engage customers and market yourself or your product. IN fact, according to Forbes.com, “mobile apps are among the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their schedule.” Having a mobile presence is vital for promoting yourself in such a techie day and age. Staying up-to-date on all of the latest mobile-for-business capabilities will really help you to stand out from the crowd and keep up with the times. Make your phone time productive and take full advantage of all that it has to offer.