Inheriting the design choices of those who came before can be a mixed bag of quality and often calls for remodeling. Whether their store had a style opposed to yours or if it was just an outdated design, keep in mind these ways to upgrade your retail store design. It can make your customers more comfortable, give your store a specific branding look, and could even increase sales.
Could the Lights Use an Upgrade?
Sometimes you need all new light fixtures; however, there are also instances where all it takes are some new light bulbs, or you need to replace everything. Finding the right lights that can serve your needs can be tricky, and there is a long list of dos and don’ts for store lighting. But there are a few universal ideas to consider when initially designing your new lighting.
The first is thinking of the ambient light. This lighting ensures that your customers can clearly see throughout the store. Then there is accent lighting, which highlights a specific area of interest in your store that you want customers to notice. This can either be merchandise on sale or higher-priced items that you want to sell more of.
Is There a Place To Sit Down?
Depending on the type of store, a lounge area can serve a few different functions. The primary function, in any case, would be to make the customers feel relaxed and at home in your retail space. It gives them a place to rest their feet while shopping and recuperate. It also offers them a chance to look through your selection while they rest their legs, giving them time to think over anything else that they want.
If there is no danger of ruining flooring or merchandise, you can even offer complimentary beverages or snacks. This further reinforces the comfortable atmosphere of your store, and customers will appreciate it.
Do You Need New Flooring?
Whether the current flooring is worn out and tired or if it just needs to be changed for aesthetic reasons, flooring can come in many options. You can design a pattern with your flooring that can help guide your customers through your store.
Giving them a sense of direction can help them find what they’re looking for or encourage them to browse. A store lacking some kind of directional flow leaves the customer wandering aimlessly, and they may leave due to the apparent lack of direction.
These ways to upgrade your retail store design can make all the difference—from customer comfort to highlighting specific items.
