You have just established your company or business and you’re excited about it and can’t wait to share your story. To get the word out, brand promotion may be underway however, you soon realize that you haven’t determined out how to pitch ideas, track media hits, or respond to journalists and the public properly. If you find yourself stuck, then it’s probably time to hire a professional marketing agency.
Digital marketing and PR professionals can give you a great head start as an entrepreneur since they are able to get you connected to media outlets, journalists, and industry players. Beyond that, they can help you chart the treacherous waters of business promotion easily. Thus, before you sign a contract, there are four things that you need to take into consideration in order to uplift and promote your brand:
- Focus on Quality not Quantity
Many entrepreneurs think that brand promotion is tied to numbers. Sharing your story to media outlets is all about promoting your brand to your target audience, not the masses. Good PR agencies will secure meaningful brand interviews and not just woo media to get hits that won’t make an impact on your audience. - Know who you are working with
You have to figure the people who will work for your brand as PR firms deploy small teams per clients. Know the contact person and at least an industry professional that has strong working relationships with media outlets and industry players you’re keen to partner with. - Know Resources at Your Disposal
You also have to think carefully about the resources that you have access to when promoting your business. Social media and writing resources such as press release are two key resources that define a successful PR campaign. You have to be certain that you will get fantastic press releases, tweeting support, messaging docs, over and above the introduction to media fraternity. - How will you measure success?
If you pose this question to a results-driven PR agency, then you’re most likely to get an answer in the form of analytics. Your agency should provide you with a daily, weekly, or monthly outlook of media reports that give you a good picture of how media outlets are promoting your brand and your niche.
