Outsourcing certain areas of your business to professionals in their field is a clever and strategic move that more and more people are coming on board with. It frees up valuable company time for your internal resources and enables you to focus them where you need them most, without compromising on the quality of the things you have outsourced.
So if you’re ready to free up your internal workload, here are 4 marketing related tasks that you could be outsourcing.
1. Your Printing
Whether it’ssales collateral, such as brochures and leaflets, or posters and exhibition materials then outsourcing your printing is a must for professional and consistent printing results. Don’t waste time and money trying to replicate this in house, you’ll more than likely end up outsourcing it anyway and what’s more professional printing services have the equipment they need to get your job done on a larger scale, meaning no one is tied to the office printer. Outsourcing your printing is also a very wide idea if you require any more unique printables such as a 3D printing service or any particularly large or small printed materials which may be tricky to get just right.
2. Your SEO
Search Engine Optimisation is three words that you shouldn’t ignore if you want to be generating organic traffic to your website, but they’re also three words that can be someone else problem. SEO may seem simple in principle but applying these changes to your website can take up a lot of internal time and resource. With SEO also being an ongoing job it’s simply more economical to outsource it to the professionals.
3. Your Social Media Management
Social media has grown into a very important business tool for brand awareness and marketing purposes. When social media first came onto the scene people weren’t really sure what to do with it and it slowly became a problem for the marketing department to deal with. Now, with social media growing into one of the biggest and most profitable marketing channels the management of it has become a full-time job. Many businesses can’t afford to hire a full-time social media manager and so this is another area of your business which is perfect for outsourcing. Professional social media managers can help you reply to comments, gain followers and schedule posts, to give you a consistent presence online 24 hours a day.
4. Your Blog Content
Many businesses operate a content marketing strategy, but for a branded content marketing strategy to be successful you need to be creating consistent content. Writing blog posts and creating articles is a very time-consuming job and one that can be completed far more quickly by outsourcing it to a professional content writer. Content writers will get to know your industry, your tone and your target audience to create custom content pieces for your blog or website. This content can then be handed over to your newly outsourced social media manager, et voila, an outsourced content marketing strategy which gains you traffic and leads without you really lifting a finger.