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4 Unexpected Website Features That’ll Bring You More Conversions

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Everyone knows the power of a business website. It’s a portal to your company from the online world, and it helps to drive attention to your brand. You want to push traffic towards your site and then convert users by getting them to buy your products, sign up for services, or leave their contact details. As a consequence, your main goal is to set up a website that converts – which will force you to focus on many different elements. 

When you think about a site that brings in many conversions, you consider obvious features like page loading speeds, the general layout and look of your site, functionality, calls to action, etc. Conventional things like these are critical, yet four unexpected website features could help you take results to the next level. 

You’ll find all four of these features in the post below, and you’ll also learn why they help generate more conversions than ever before. 

FAQ Pages & Chatbots

Users love information. The more knowledge they gain from a website, the more likely they are to convert. Information removes doubts and helps people come to sensible decisions where they feel like they’ve made an educated choice. General website copy goes some way to providing this information – though users will always have additional questions about your company, brand, products, and so on. 

Introduce a FAQ page or implement a chatbot (you can also do both if you want) on your website to give people more information on loads of topics. With FAQ pages, put yourself in the shoes of the user and consider all the questions they might ask about your business or products/services. Cover as many as you can think of to ensure they find the right answers and gain the information they’re searching for. 

Chatbots are similar, though they can be programmed and trained to deal with even more questions without taking up valuable space on your website. However, most users are likely to look for a FAQ page rather than interact with a chatbot, so that’s something to keep in mind. 

A “Meet The Team” Page

You need a page on your site that gives users information about you and your business. It can be an “About Us” page, or you can have one titled “Meet The Team.” Either way, the page’s purpose is to shine a light on the company and the people working behind the scenes. Believe it or not, this boosts conversions because it gives more valuable information and humanizes your business. 

Users see the people behind the company, which makes it easier to connect with your brand. Put a lot of effort into a page like this, and be sure to include headshots of everyone who works for you. Use an AI app like Lucidpic if you don’t have time to set up professional headshots – it’s the easiest way to get loads of good photos without paying for a photographer. 

Talk about your business, explain what each team member does, and you quickly build trust with users. They’re more likely to buy things from you than a faceless business they know nothing about. 

Comparison Charts

A comparison chart tells users what to expect from your products/services. Use these in a few key ways: 

  • To demonstrate all of the product/service’s features
  • To compare products/services in your range
  • To compare against rival companies

These charts are visual tools that users can easily digest. They’re a wonderful way to convince people to buy from you when they’re deep into the buyer’s journey. They know what they want, but they’re trying to figure out where to buy it. Comparison charts help them decide on the right product and give insights into what they gain from buying yours

Interactive Tools

All websites can use interactive tools, though you might use them differently from others. One great example is an interactive spin wheel where users can click a button to spin a wheel of discounts. They receive whatever offer it lands on – this can mean they get anywhere from 5-25% off their order. It’s a fun way to gamify your site and keep users engaged, and it also leads to more conversions. 

Alternatively, you can use interactive tools related to your products. For instance, you could have a cost-savings tool that shows users how much money they save on your product/service. There are many other ideas like these, and they’re all about showing the user something valuable. 

 

Focus on the mainstream and obvious ways of boosting conversions, but don’t neglect these unexpected ideas. Add them to your website to see impressive conversion figures in the near future.

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