If you run a business, no matter how big or small, marketing needs to be on your business plan for 2025 and beyond. You could have the best product in the world, but if you don’t spread the word, no-one is ever going to hear about it and you won’t make money from it. This is why you need to invest in your marketing this year and make it the forefront of your plans. If you are still relatively new to the business world, the word ‘marketing’ can feel daunting. You might wonder just what it means, what it entails and just where to begin. In this article we guide you through just why marketing is so important and how you can get started with it in no time.
Hire a Professional
One of the first things you should do when looking to get started with marketing your business is to hire a professional company who offers Marketing help. You can find a package to suit your business and they will be able to offer you the tips and advice you need to really get your business running off the ground. There are so many elements within marketing that you need to put top efforts towards it and a professional company will be able to do this, leaving you free to work on the things that you know the most about. This means you don’t need to train up people in your business or learn the ins and outs of marketing yourself, of which there are many intricate layers.
Get Your Social Media Accounts Set Up
While this might seem like a simple one, it’s something many businesses neglect to do right away and don’t really understand how great social media marketing is. You should set up your social media with your brand name, firstly to ensure they have the best username for you before someone else takes it, and also so you can get a strategy together. Social media has never been so important, with more users than ever scrolling every single day. You don’t need your company to be on every single social media platform out there, instead take a look at the ones that are most relevant to your audience. Linkedin for example, is very corporate and best for companies such as law firms or those with a more serious demographic. If you’re targeting younger people, we recommend Instagram or TikTok, where visual content such as video and images do best. X (formerly Twitter) is mostly used by brands now to interact with each other, but it is worth having a presence on there too.
Establish Your Key Demographics
When it comes to marketing, you need to know who you are marketing to. Sit down and establish who your key demographic is. Think about everything from how old they are, what they are interested in and what their gender is, to how much they will spend and what their geographical location is. The more you know about who you are trying to get your product or service in front of, the better you will be able to tailor yourself to them. You can use tools such as Google Analytics to show you how well your content is doing and who it is reaching, as well as things such as surveys and polls to get a deeper understanding.
Identify Your USP
As well as knowing who you are targeting your stuff to, you need to think about why they would want to order from you. Think about what your USP is and why people would shop with you over your competitors or other similar businesses. What do you offer and what problems do you solve for the buyer? These are questions you should be able to ask yourself and answer with ease, so establish these as part of your marketing plan.
These are just a few things you can do to kickstart when it comes to marketing your business. Getting word out there about your company is the best way to bring in new customers and drum up business. Remember that marketing is a long game and is something that needs to be nurtured in the long term in order to get the best results. What are some top tips you have for getting started with marketing? Do you have a business you want to get off the ground? Let us know in the comments below, we’d love to hear from you.